Generate Traffic And Business With Pinterest

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Show Notes

Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)

Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins.

Even if you haven’t tried Pinterest yet or don’t think your business lends itself to the platform, you may be surprised by how powerful Pinterest can be and the benefits it can provide.

In This Episode We Talk About

Why Pinterest isn’t just for girls and wedding dresses
How to name your boards and pins so they can be discovered on Pinterest and in Google search
What you need to think about to optimize your pins for mobile
Why you need a Pinterest business account (and not just a regular Pinterest account)
What makes a good pin and how you can create visuals even if you aren’t in a visual business
What else you can pin – because Pinterest is for more than just photos
Plus we talk about analytics, scheduling tools, promoted pins, rich pins and plenty more!

Links & Resources

Find Jeff at Manly Pinterest Tips where he adds testosterone, one pin at a time
Get in on Jeff and Cynthia’s Pinterest bootcamp training
Get in on the Visual Social Media online conference
Learn more about Pinterest rich pins
Check out the Tailwind app for Pinterest analytics and scheduling tools (This is Jeff’s affiliate link so if you decide to sign up, use this link and share the love!)
Download the free Ahology Pinterest report
Read Jeff’s article about how to take advantage of Pinterest for mobile
Watch Cynthia Sanchez’s Oh So Pinteresting episode where Ralph discusses how to use UTM tracking code with your pins
Get the Social Warfare plugin so you can create a Pinterest-specific sharing image
Bookmark Dustin Stout’s “cheat sheet” that gives you dimensions for images on all of the major social networks

Your Marketing Action Item

From Jeff: Do something different. Think about how you can step outside your comfort zone and do something that you haven’t tried yet or that your competitors aren’t doing. Try a podcast, take a video, don’t be afraid if you’re the only one in your industry doing it.

From Carol Lynn: Start a “Behind the Scenes” board on Pinterest then snap a photo with your smart phone or camera of your office or surroundings. Flip your camera so you’ll have a photo with a vertical orientation – it works better for Pinterest! Then post the photo with a caption and put a human face on your business.

Where To Listen

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Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.