Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)
Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins.
Even if you haven’t tried Pinterest yet or don’t think your business lends itself to the platform, you may be surprised by how powerful Pinterest can be and the benefits it can provide.
In This Episode We Talk About
- Why Pinterest isn’t just for girls and wedding dresses
- How to name your boards and pins so they can be discovered on Pinterest and in Google search
- What you need to think about to optimize your pins for mobile
- Why you need a Pinterest business account (and not just a regular Pinterest account)
- What makes a good pin and how you can create visuals even if you aren’t in a visual business
- What else you can pin – because Pinterest is for more than just photos
- Plus we talk about analytics, scheduling tools, promoted pins, rich pins and plenty more!
Links & Resources
- Find Jeff at Manly Pinterest Tips where he adds testosterone, one pin at a time
- Get in on Jeff and Cynthia’s Pinterest bootcamp training
- Get in on the Visual Social Media online conference
- Learn more about Pinterest rich pins
- Check out the Tailwind app for Pinterest analytics and scheduling tools (This is Jeff’s affiliate link so if you decide to sign up, use this link and share the love!)
- Download the free Ahology Pinterest report
- Read Jeff’s article about how to take advantage of Pinterest for mobile
- Watch Cynthia Sanchez’s Oh So Pinteresting episode where Ralph discusses how to use UTM tracking code with your pins
- Get the Social Warfare plugin so you can create a Pinterest-specific sharing image
- Bookmark Dustin Stout’s “cheat sheet” that gives you dimensions for images on all of the major social networks
Your Marketing Action Item
From Jeff: Do something different. Think about how you can step outside your comfort zone and do something that you haven’t tried yet or that your competitors aren’t doing. Try a podcast, take a video, don’t be afraid if you’re the only one in your industry doing it.
From Carol Lynn: Start a “Behind the Scenes” board on Pinterest then snap a photo with your smart phone or camera of your office or surroundings. Flip your camera so you’ll have a photo with a vertical orientation – it works better for Pinterest! Then post the photo with a caption and put a human face on your business.
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Join the discussion 15 Comments
Super excited about the marketing action item this week. I just learned how to use my new fancy camera and I have this wonderful new work space. Now, I get to share it with all of Pinterest… I had no idea that the images had a completely different orientation for each different site. I feel like a goob. No wonder they look like crap when you share them in different places. First on my list is to print the cheat sheet. Loved the show and hearing what Jeff had to say. Cannot wait to hear more from him… Looking forward to Alyssa ‘ s show…
Just two more days till Alisa’s “Superheroes Of Marketing”! See you there, Tammie. 🙂
Somehow I knew you’d be showing up. 😉
Sometimes it’s those little “a-ha!” moments that make your day! It’s definitely a pain to have to think about so many different things when sharing to different social networks but it does make a difference. Your photos will look a lot better and not get cropped weird. You can post horizontal photos to Pinterest but it is definitely more or a vertical display so those look better overall. The Social Warfare plugin has been a lifesaver for that stuff. Let me know when you do your homework, I want to see your photo 🙂
Thanks so much for listening @tammierampley:disqus! Don’t forget to cross promote some of those images over on Instagram as well. Instagram users love behind the scene content! Thanks so much for listening!
“Jeff Sieh, His Beard, and the Pinterest Beard Board”
It’s no longer all about weddings
Or crafty home schooling moms
Men are starting to pin like mad
Jeff, the Ralphs, Joes, and Toms
Manly food and manly movies
Motorcycles and beard boards
Guys are visual dreamers, too
Men are pinning drapery cords
People won’t click crappy pins
You must think outside the box
Position your best boards first
And be sure your images rock
Pins last longer than you think
Feature that plays in your favor
A shelf life that lets pins simmer
A tip business owners will savor
The description field of every pin
Is something you can’t overlook
Jeff can tell you what to include
So other pinners will take a look
Jeff’s got manly Pinterest tips
To assure your pins stand out
With all the magic of meta data
To boost your visibility and clout
Pinterest is a discovery engine
A search engine extraordinaire
Jeff Sieh is helping all the guys
Scruffy types and the debonaire
Pin your hearts out, guys! We need more Pinterest testosterone. 🙂
Ok @melanie_kissell:disqus that is one of the most awesome things I’ve seen! You’re awesome!
Many thanks, Jeff! You’re pretty awesome yourself.
I have barrels of fun writing poetry for this podcast. I’m on staff, y’know, and they pay me oodles of dough. 😉
Who knows? I may hit the podcasting circuit and lay a few more rhymes down. In the meantime, I can’t wait for Alisa’s podcast to air. Thrilled to hear the two of you are collaborating. 🙂
What can I say that says it better than Jeff? You are awesome! Also I was thinking your poems would make lovely pins! I’ll have to take a look into that…
“Poem Pins” – Ooh! That’s an awesome idea. 🙂
Another very timely and interesting podcast, thanks Jeff, Carol Lynn and Ralph. I have created a new Social Media and Marketing Pinterest board in your honour!
How exciting! Send us a link!
Here you go, you are the inaugural pin (not sure that sounds right?!). https://www.pinterest.com/mandyislandcom/brick-tree-social-media-and-marketing-tips/
Awesome – sounds right to me! Can’t wait to see what else you pin 🙂