Fear Of Failure Can Paralyze A Business. Enter Dino Dogan, The Fear Monster Slayer.

By October 21, 2013June 29th, 2015Marketing Insights & Strategy

Fear is an incredibly powerful emotion. The fear of failure is cited over and over for why people and businesses don’t execute their powerful ideas to stimulate growth.

I’ve heard, “What happens if that idea fails?” more times that I can count. Fear can be paralyzing. No business can move forward once fear sets in.

My Fear Monster

I had to face my Fear Monster a few days ago. My Pal, Dino Dogan of Triberr, called me to participate in a podcast called Nuclear Chowder by Mike S. Brooks. We had had a conversation earlier about HARO that he felt was a catalyst for a good show. Specifically, I had no idea what HARO was, so Dino decided to invite HARO founder Peter Shankman onto the show to explain HARO and answer my newbie questions.

Dino also knows that for some time, I have wanted to get into podcasting.

What’s the problem, you ask?

This show represented my first time on a podcast. Fear kicked in. I gave Dino every excuse I could think of to punk out.

“I’ve never been on a podcast, ” I said.

“Don’t worry. Just do it,” Dino said.

“I don’t know if I have a good mic,” I said.

“Don’t worry. Just do it,” Dino said.

“I don’t know if Mike wants me on his show,” I said.

“Don’t worry. Just do it,” Dino said.

Over and over, my Fear Monster kept feeding me reasons why I shouldn’t do the very thing I’ve been dying to do all along.

“Dino,” I thought, “is being such a jerk. Why doesn’t he understand?”

The day of the podcast came and I said, “I don’t know what the agenda is. I don’t know what to say. Blah blah blah.”

Dino just sighed and said, “You’ll be fine.”

And there it was. Showtime.

Then something interesting happened. After the podcast started, the Fear Monster didn’t present itself. The show went well, wrapped up and the Fear Monster was nowhere to be seen.

Dino Dogan, Fear Monster Slayer

As it turns out, fear had made me obsessed with all of the wrong things. All that time, Dino wasn’t being a jerk. He was being my Fear Monster Slayer.

I learned (or re-learned) two things.

First, everyone needs to recognize their Fear Monster. Facing it is the first step in realizing that every excuse to avoid doing awesome things comes from it and not you. But silencing the Fear Monster can be difficult, which is why you need a Fear Monster Slayer by your side.

We all need someone or something to ground us and face our fears. That person can see through your Fear Monster’s deceptions. It can be a colleague, a coworker, a spouse or a friend. Anyone can slay a Fear Monster.

Ralph M. Rivera, Fear Monster Slayer

I want to be your Fear Monster Slayer, the way Dino was for me, and here’s how I want to help you realize your business potential and achieve great things:

First, I want you to make three columns on a piece of paper.

In the first column write down three ideas that can stimulate your business towards growth and greater revenue. In the second column write down all the reasons why the Fear Monster tells you that you can’t make those ideas happen. In the third column write down the benefits of each idea.

Once you’ve done that, know that I am doing battle with your Fear Monster and cross off everything in the “can’t” column.

Then, come back to this page and tell me your three awesome ideas and how they will help your business in the comments section below. All of us here at {Web.Search.Social} will continue to fight off your Fear Monster.

Don’t Know Where To Start?

If you don’t know where to start, here are a few ideas to get you going.

Update your website. When was the last time you took a really long comprehensive look at your website marketing to make sure it is servicing your client’s needs properly?

Improve your social marketing. Twitter. Facebook. Pinterest. Are you reaching your customers everywhere they are? Are you making it convenient for them to find and talk to you?

Update your LinkedIn profile. Two people sign up for LinkedIn every second. The overwhelming majority use LinkedIn solely for business. Are people able to find you on LinkedIn? Do you have keywords in a well written, completed profile?

Do you have kick ass business cards? Sure digital is great, but traditional marketing still matters. Do your business cards make it easy for people to know you and engage with you?

What do your metrics say about your digital marketing? Have you looked at the analytics for your website, email campaigns or social media properties? How can you know where you are going if you don’t know where you’ve been?

Can you disrupt your industry and become a game changer ahead of your competitors? Or are you refusing to think outside the box because of the Fear Monster?

Amazing things can happen if you take just one of my suggestions. But doing them all can be your fire starter moment.

You can do these things on your own, or you can hire a team like ours to help you get it all done professionally. Either way, do it. Beat your Fear Monster.

Aside from hiring us to provide elegant and beautiful ways for your business to have kick ass marketing, you can also read Dino Dogan’s blog and Mike S. Brooks’ blog. Sign up for the free Web.Search.Social newsletter. Follow all of us on Twitter ( Ralph, Dino, Mike ) or on Google+ ( Ralph, Dino, Mike ). Join {Web.Search.Social} on Facebook or Google+.

There are simply too many ways to slay that Fear Monster. One way is to follow the advice of Dino Dogan, Fear Monster Slayer:

“Don’t worry. Just do it.”