Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

Show Notes

It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode. Our conversation covers the gamut from technology to photography, Facebook ads to retina graphics, WordPress challenges to wifi nightmares, pop tarts to tapas.

In This Episode We Talk About

  • How the “do it” approach worked for us this week and how every business can learn something from it
  • What a recent movie experience inadvertently taught about setting expectations for your customers
  • The horrifying reality of using stock photos improperly
  • The also horrifying reality of web developers who don’t properly create a “staging” site for works in progress and the unexpected, far reaching ramifications that can have for your business
  • Some important considerations when it comes to “ownership” of the stock photos used on your site
  • What you may need to think about in the new age of “retina displays”
  • How we solved a business-crippling wifi issue with a new router technology
  • Why you need much longer than 5 minutes to build a website… in spite of WordPress’s “5 minutes install” promise
  • The importance of taking a holistic view of your marketing because you never know when something you do will trigger a response, even if it wasn’t what you expected
  • Plus Ralph promises to come up with a new quotable phrase every 18 years, Carol Lynn is stumped on the “what did we learn” segment, we wonder, “What would Ian do?” and then decide on peanut butter and jelly and pop tarts for dinner

Easter Eggs

Ralph made some goofy movie and TV references so we decided to play the “name that show” game. You can hear them at the markers below so test your wits against his and see how many you recognize!

  • Start listening around the 8:30 mark through the 9:00 mark for a movie quotable
  • Listen from 11:30 through 11:45 for a TV character reference
  • Listen from 15:20 through 15:45 for another TV character reference
  • Listen from 30:50 through 31:05 for a silly TV quotable

Links & Resources

Your Marketing Action Item

From Ralph: Go to contentwarfarebook.com and get yourself a copy of Ryan Hanley’s new book. It will inspire you and help you do better marketing.

From Carol Lynn: Make a list of the things you want to accomplish today. Then set yourself a time limit for doing them. When the time is up, quit. Stop marketing, stop working and do something enjoyable so when you return to work you’ll be refreshed and reinvigorated.

Where To Listen




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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • “The Anniversary Episode: Unicorns, Rainbows, and Nordics Riding Gummy Bears”

    It’s their wedding anniversary
    In classy palindrome fashion
    It’s 18 years and 81 episodes
    Memories, love, and passion

    Peanut butter and jelly for dinner
    And toasted pop tarts for dessert
    A chance to make adulthood fun
    Put the plans for tapas in the dirt

    Enter the realm of AC technology
    Unicorns, gummies, and rainbows
    Gone are pesky wireless hot spots
    Here come happy faces all aglow

    Marketing goals need to be broad
    British people like Ian are magical
    Zero sign-ups from paid advertising
    Is nothing so worrisome or tragical

    I could easily ramble on and on
    This poem could stretch for miles
    Monday episodes are OH so meaty
    I’m resting my fingers for a while

    Carol Lynn said to have a cutoff time
    Stop marketing and close for the day
    Do something that’s purely invigorating
    Don’t allow business to get in the way

    In other words, life is lot better when you get a little bit of it on you. 😉

    • Nice one, Melanie!!! That was a great point about marketing goals and “fails”. I just love this episode so much, Carol Lynn and Ralph. So sweet and geeky of you to spend your special day with us.

      • Thanks, Alisa. 🙂 Has Ralph given you his sweater yet? I heard rumor about some intimate sharing by candlelight. LOL!

    • I love the last line! That belongs on a t shirt or something. And speaking of having a cutoff time… I should probably not admit that we ate dinner at 9PM last night after looking at the clock and going…. WHAT NOW? Ralph was up for another PB&J. I was the voice of reason… and ordered takeout 🙂

      • Dear sweet Voice of Reason,

        Ever heard of “Practice what you preach”? LOL

        Breaking away from your desk at 9 PM is way too late for dinner (unless you reside in Los Angeles) 😉

        • I know, don’t think Ralph didn’t use my own advice against me 🙂 Today I have the timer set for FOUR PM! We will quit EARLY and make dinner and have some down time.