Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day
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Show Notes

Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.

In This Episode We Talk About

  • Why “change for the sake of change” has Ralph all riled up
  • Why the “80/20” rule doesn’t apply to social media and how content curation is the lazy way out when it comes to marketing
  • The importance of a good visual identity
  • And more about wine and superfans (with special thanks to Melanie Kissell for being one!)

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera