You’ve got a website, maybe even one you spent a lot of money to have built. Yet day after day you sit around waiting for the phone to ring or an email to come in asking about your services. Here are a few reasons that even the most gorgeous and expensive website on the planet could be a dud when it comes to generating leads.
Ask anyone about their website and the majority of people will tell you they need to redesign, update, fix or otherwise improve their websites. This is usually accompanied by the sheepish eye roll, the “I know I have to do this but just haven’t gotten around to it” look. But if you ask those same people why, or how, or even what they need to do, a lot of them won’t be able to clearly articulate the answers. A lot of people are, in fact, asking the wrong questions. If you’re thinking about redesigning or improving your website, here are the important questions you should answer first.
If you’re blogging for business – or thinking about starting a blog – it’s important to know that there’s more to it than writing and publishing. There’s even more to it than promotion! Here are a bunch of behind-the-scenes things that you need to think about so that you can maintain your blog’s health and keep it in good shape as it works for your business. Make these maintenance tasks a priority, and if you need help, be sure to reach out to us. We can get you set up so you can take care of it yourself, or take on the tasks for you and free you up to run your business.
This is a “website 101” or maybe “website fail 101” article, full of ideas for wrecking your brand, confusing customers, losing credibility and just plain losing business! But don’t worry, I’ve got some fixes you can implement, too. So find out a bit about the “what not to dos” and then make sure you’re being faithful to your brand on your website.
When you’re ready for a redesign, it may seem natural to take down your old, bad site and put up a temporary “Coming Soon” page. But just because someone told you it was a good idea – or because you see it everywhere – doesn’t mean it’s a good idea. You may very well be telling your customers to go elsewhere. Here’s why you may want to reconsider that page and keep your site up instead.
Whether you’ve done it yourself or hired a developer… just finished it or haven’t revamped your site in years… there are certain things that can scream “redesign!” whether you like it or not. From content to aesthetics to usability, here are a few things to look for that may be pointing you in the direction of a redesign. If some of these sound like your site, it could probably be serving your business better if you just gave it a chance!
If you have a Wordpress website then you’re only one guessed password away from the total destruction of your site. Today I take on the challenges of maintaining security when you’re managing your own content and especially when you’ve got multiple people with access to your site. The problem is Soylent Green. Read more to find out why.
If you’re blogging for business – that can mean either your blog *is* your business or just one part of it – then there are a few things that can wreck your chances of being read, shared, commented on and even hired that have nothing to do with the quality of your content or even your good intentions. These are a few small details that are worth paying attention to, with the “what not to dos” and advice for how to fix them.
Plugins can add impressive functionality to a Wordpress site in minutes, often for free. Not long ago it would have taken a lot of money and a lot of custom programming to do what you can now do almost instantly, even without any technical knowledge. But there is a down side. There may be incompatibilities that knock your site out or even unintended consequences that can have longer lasting effects. Here are some things to look for and how you can wisely (and safely) use plugins on your site.
The single most important thing any business can do is engage potential customers who are ready to spend money. One of the most common ways I see businesses fail in this respect is with their contact forms. A broken form is bad news, but there are a lot of other ways you could be sabotaging your marketing efforts with a bad form. Here are some things to look out for and ways to fix common problems so your customers and potential customers can reach you trouble-free.