Most people have a general idea of what they want their site to accomplish, but that’s not the same as knowing how to do it. You would never buy a couple of 2x4s and a hammer and start building a house without an engineering blueprint.
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Whether customers ultimately make a purchase depends, in large part, on how easy you make it for them to do so. And whether they return depends entirely on your ability to provide what they want. This tip is all about the importance of follow-up.
Bugs can creep into software even when you think everything is working perfectly. Just as you can keep your car in good shape by maintaining it and servicing it regularly, you should have a regular testing and maintenance plan to ensure that your cart is functional.
When it comes to online shopping, the simpler the checkout process, the better. This is one place where you don’t want to add details. Instead, you want to strip the checkout process down to its bare-boned minimum essentials.
It takes an incredible amount of trust to hand over your credit card number and personal information to a complete stranger. It falls on you as the merchant to create the secure environment your customers need to feel comfortable making a purchase. Here’s what you need to consider.
They say the Devil’s in the details. But if you pay attention to yours, you’ll be on your way to a successful ecommerce site. Sometimes all it takes for a customer to make a purchase is a comfort level that she can take a chance on your product without risk. You can take the doubt out of the equation by making guarantees and refund policies clear.
There’s plenty to be aware of if you want to keep customers shopping on your site. According to eCommerce studies, high shipping rates are one of the top reasons that customers don’t follow through with a purchase. Get on top of this oversight to convert more customers.
When was the last time you walked into a grocery store, filled up your cart with milk, eggs and apples, walked to the checkout, then changed your mind, left your cart in the aisle and walked out of the store? The answer is: probably never! But online shoppers often do just that, so find out how to stop them.
Web copy and brochure copy may be crafted around the same message, but the execution of that message is entirely different for web and print. Considerations such as space, readability, search friendliness and audience expectations come into play. Make sure you know the differences and play to the strengths of each medium.
Although a good website uses technology to create a positive experience for visitors and a profitable one for your business, you would not expect your IT department to develop your site any more than you would expect it to develop brochures or business cards. Here’s the reality behind IT technology vs. web technology.
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