Think and plan, think and plan – is that all there is to building an ecommerce site? Well, sort of. After all, once you get to the “building” phase, you should already know exactly what you’re building, what it will look like and how it will work. And that will only happen with thinking and planning.
There are so many details that go into building an ecommerce site that you may start to wonder how anyone gets one launched. The reality is that thorough – and progressive – planning will go a tremendous way toward getting you there.
Building a successful ecommerce site is much like building any other piece of a successful business and marketing strategy. It requires time, dedication, expertise and investment. Don’t be fooled by the plethora of DIY tools out there.
If you’re just starting out online, or have been around a while and want more sales from your ecommerce site, now is a good time to examine the fundamentals of a good ecommerce website so that yours will bring in (and keep) the customers you deserve.
To measure the success of your website you must review and act on your analytics reports, which will tell you how many visitors there were to your site, how they got there and what actions they took while visiting, among many other important statistics.
If you’ve planned properly, you’ve got a list of potential domain names that reflect your brand and make sense for your business. So sit down, open up a browser and get ready to own a little piece of your own branded online real estate.
A domain name is part of your business image and brand identity. It can impact everything from your print advertising to your search engine marketing so good planning is ultimately going to be your best ally. Choose your extension wisely.
Choosing a domain name is a pretty big commitment. Think about it before buying, before you end up regretting every dollar you invested in printing it on your collateral materials, before you end up losing search ranking and brand recognition because of it.
If you’re ready to take your business online, you need to buy a domain name… your own piece of branded online real estate. That name can suit you well or make life miserable depending on how carefully you go about the selection process. Start with “thinking” to plan effectively.
A good website doesn’t stand alone. It must be an integrated part of your marketing plan and an extension of your company’s message, values and goals. Use your site as a tool, one that evolves and grows with your business – not as an end in itself.
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