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True Stories

5 Things I’ve Learned About Marketing From Bad Automotive Advertising

5 Things I’ve Learned About Marketing From Bad Automotive Advertising

By | True Stories | 7 Comments

As a creative director in radio for about 12 years, I constantly railed against bad automotive advertising. As a marketing and advertising professional, I found it embarrassing. As a consumer, I found it insulting. As a regular guy, I found it annoying. One of my all-time favorite advertising quotes comes from Hugh MacLeod, who once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” But this ear poison has taught me some valuable lessons about marketing content and strategy, and motivated me to do better. Here are five of those lessons.

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Everything I Need To Know About Business I Learned From Cheap, Demanding, Difficult Clients

Everything I Need To Know About Business I Learned From Cheap, Demanding, Difficult Clients

By | True Stories | 23 Comments

I have an appreciation – and even perhaps an affection – for some of the most obnoxious clients I’ve ever met. We’ve all had these kinds of clients, and rather than bang our heads against walls or wallow in self-pity and misery, I want you to take a completely different perspective with me and learn what they have to teach, in their obnoxious, difficult and demanding ways, about life, business, marketing and, well, how to survive in a “people” world.

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A New Year, New Opportunities And A Couple Of Resolutions Every Business Can Get Behind

A New Year, New Opportunities And A Couple Of Resolutions Every Business Can Get Behind

By | True Stories | No Comments

Welcome to 2012 and Web.Search.Social, the online marketing magazine for YOU… smart businesses everywhere. Web.Search.Social is a resource for businesses everywhere who want a real, honest, no-nonsense look into the world of online marketing and who are tired of being bamboozled by the “get it cheap/get it fast/get it easy” crowd that pitches snake oil marketing tricks.

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All I Really Need To Know About Marketing I Learned From Planning My Wedding

All I Really Need To Know About Marketing I Learned From Planning My Wedding

By | True Stories | 5 Comments

This week Ralph and I celebrated our 14th wedding anniversary. We enjoy engaging in a little bit of “where are we now”, a “lessons learned” sort of thing, a “can you believe we DID that?” walk down memory lane. Why am I telling you this? Because lessons are lessons and whether you learn them through wedding planning or some other way, chances are you can apply them to other areas of your life.

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