As a creative director in radio for about 12 years, I constantly railed against bad automotive advertising. As a marketing and advertising professional, I found it embarrassing. As a consumer, I found it insulting. As a regular guy, I found it annoying. One of my all-time favorite advertising quotes comes from Hugh MacLeod, who once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” But this ear poison has taught me some valuable lessons about marketing content and strategy, and motivated me to do better. Here are five of those lessons.
I have an appreciation – and even perhaps an affection – for some of the most obnoxious clients I’ve ever met. We’ve all had these kinds of clients, and rather than bang our heads against walls or wallow in self-pity and misery, I want you to take a completely different perspective with me and learn what they have to teach, in their obnoxious, difficult and demanding ways, about life, business, marketing and, well, how to survive in a “people” world.
Welcome to 2012 and Web.Search.Social, the online marketing magazine for YOU… smart businesses everywhere. Web.Search.Social is a resource for businesses everywhere who want a real, honest, no-nonsense look into the world of online marketing and who are tired of being bamboozled by the “get it cheap/get it fast/get it easy” crowd that pitches snake oil marketing tricks.
Most people (budget allowing) will pay whatever is on that price tag for a cup of coffee, a doormat, a dinner plate, a phone or a bottle of perfume. But the same people who will cough up four bucks for a cup of coffee or a hundred for a sweater will balk at the idea of paying me to write, manage, consult or otherwise engage in a brain-powered activity.
This week Ralph and I celebrated our 14th wedding anniversary. We enjoy engaging in a little bit of “where are we now”, a “lessons learned” sort of thing, a “can you believe we DID that?” walk down memory lane. Why am I telling you this? Because lessons are lessons and whether you learn them through wedding planning or some other way, chances are you can apply them to other areas of your life.
We’re celebrating our 12th year as Rahvalor and looking forward to a new start. Since we took a hiatus from our blog to rethink our business goals, we thought this would be the perfect time to reflect on where we’ve been, how we got here and of course, where we’re going on our journey to help small businesses find their market niche and succeed.
This is dedicated to everyone who does things “on good faith” only to end up in a bad place. The proposal – the contract – the specification – whatever you call it and however it fits into your process, we’ll bet there hasn’t been a successful project without one.
This is dedicated to every web designer, programmer and SEO marketer who has ever given a client “the cost” and been told it’s way too expensive. And to those clients, who only find out what “expensive” means after they throw money away on a bad idea.