It’s been a while since I drew on my mother’s complaints (wisdom) for a blog but in light of recent developments in the social media world and the debate over whether Google+ will kill/steal market share from Twitter and/or Facebook, it seems like a good time to revisit at least one of those social networks.
When my friends at Rahvalor asked me to write a guest blog for their site I began to think about the common thread between my company, Defined Logic, and Rahvalor for a topic. “How to best market your business using social networking” was an obvious answer but the question remained: strategy.
As pervasive as Facebook and Twitter are, it’s not always easy to sell a small business on the idea that social marketing is for them. Lots of business owners will admit they “need to figure out this Facebook thing” but not all are convinced that it’s important. A lot of small business owners see Facebook as a fad and Twitter as the “anti-social” social media.
I hear this statement a lot: “My customers aren’t on Facebook.” Much like the fox with the sour grapes, what people who say this really mean is that they don’t see the value in having a Facebook page for their business. They’ve probably set up a page and been stuck at 26 fans since the day they created their vanity name.
There’s an ongoing debate raging in the SEO/social media/marketing multiverse about whether it’s better to obtain a targeted, devoted following on Twitter or just a really big one. There are arguments for quality and arguments for quantity, and sometimes the same people who argue quality one minute will argue quantity the next.