I want to wipe the word “engage” right out of the dictionary. If this sounds suspiciously like the beginning of a rant… well, it is, but only in part. Mostly it’s an idea that I’d like to share with you because I want to help you make your social marketing work. As of right now I want you to stop engaging your customers. And I want you to start being interested instead. Take a lesson from high school dating and learn how to get attention by giving attention.
As of March 30th, Facebook will be rolling out Timeline for Business pages. No choice, no kidding. If you don’t upgrade before then, you’re going to end up with a sad, cover-photo-less page. And even if you do upgrade you might not know what all the new rules are or quite what to do with them. Good news: I’m about to tell you, not only what the new rules are but how you can effectively work with them. And at the end I’ve got a little bonus for you: a free Photoshop template and instructional video that will help you create a killer cover.
LinkedIn is quietly turning into a lead generating powerhouse… with over 135,000,000 professionals and counting. The majority of users still have no idea what this amazing tool is capable of. However, before you can take advantage of the marketing capabilities, you must start with a good foundation. Your profile has to be created in such a way that people searching for your type of business will find you, and once they do, your profile must be attractive enough for them to want to connect and engage with you. Find out how to lay the foundation so you can start opening up some real opportunities.
It’s the new shiny thing. You can’t go two clicks across the internet without someone exclaiming in paroxysms of joy about how much “free traffic” they’re getting from Pinterest. If you’re anything like the rest of us, you’ve at least dabbled in this latest collage project. If you’re like some of us, you’ve got thousands of pins that in a non-digital world would get you classified as a “hoarder” and probably earn you your own cable TV show. So where does this leave the marketers? Pinterest can be a valuable tool or a nightmare depending on how you use it. Here are some thoughts on the issues surrounding the use of Pinterest and some ideas for using it to your business advantage.
I’m going to share with you how I used Twitter to go from a well-paying government day job to a far more rewarding full-time career as an author of science fiction/fantasy and thriller novels. When I started I had no experience with marketing or publishing. You don’t have to be Wile E. Coyote, Supergenius to use Twitter to move your business forward. But it takes time, perseverance, some tools, and an unwavering focus on other people.
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.
Social media has changed the landscape of relationships and put us in easy, instantaneous contact not just with customers and prospects, but with people we’d never have met or engaged with otherwise. This increases our circle of influence exponentially and puts a significant demand on our time and energy.
A Facebook landing page can increase the chances that someone will like your company’s fan page by 50%. When you combine sound strategy with valuable content and the right aesthetic, you’ll have a powerful marketing tool. When you don’t, you run the risk of creating a bad first impression – and you know what they say about first impressions.
Every time Facebook sneezes, the entire Web ecosystem bursts into flames. Everyone laments the end of privacy, whines, complains, and then goes back to using Facebook. The fact is that we, as people, hate change. Facebook knows this and doesn’t care, because Facebook also knows that we, as people, adapt to change.
Once upon a time it was novel and awesome if you had a website for your business. Now, you’re an anomaly if you don’t. Say you don’t have a website and people look at you like you’ve switched into some foreign and ancient dialect they don’t understand. Then time went by and Facebook came along.