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Social Marketing

If You Want Your Social Marketing To Be Successful, Stop Engaging Your Customers

If You Want Your Social Marketing To Be Successful, Stop Engaging Your Customers

By Social Marketing 34 Comments

I want to wipe the word “engage” right out of the dictionary. If this sounds suspiciously like the beginning of a rant… well, it is, but only in part. Mostly it’s an idea that I’d like to share with you because I want to help you make your social marketing work. As of right now I want you to stop engaging your customers. And I want you to start being interested instead. Take a lesson from high school dating and learn how to get attention by giving attention.

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Facebook Timeline For Business: How To Use It To Your Marketing Advantage

Facebook Timeline For Business: How To Use It To Your Marketing Advantage

By Social Marketing 18 Comments

As of March 30th, Facebook will be rolling out Timeline for Business pages. No choice, no kidding. If you don’t upgrade before then, you’re going to end up with a sad, cover-photo-less page. And even if you do upgrade you might not know what all the new rules are or quite what to do with them. Good news: I’m about to tell you, not only what the new rules are but how you can effectively work with them. And at the end I’ve got a little bonus for you: a free Photoshop template and instructional video that will help you create a killer cover.

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5 Tips For A Killer LinkedIn Profile

5 Tips For A Killer LinkedIn Profile

By Social Marketing 15 Comments

LinkedIn is quietly turning into a lead generating powerhouse… with over 135,000,000 professionals and counting. The majority of users still have no idea what this amazing tool is capable of. However, before you can take advantage of the marketing capabilities, you must start with a good foundation. Your profile has to be created in such a way that people searching for your type of business will find you, and once they do, your profile must be attractive enough for them to want to connect and engage with you. Find out how to lay the foundation so you can start opening up some real opportunities.

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Pinterest: I Love You, I Hate You, But Should I Use You?

Pinterest: I Love You, I Hate You, But Should I Use You?

By Social Marketing 14 Comments

It’s the new shiny thing. You can’t go two clicks across the internet without someone exclaiming in paroxysms of joy about how much “free traffic” they’re getting from Pinterest. If you’re anything like the rest of us, you’ve at least dabbled in this latest collage project. If you’re like some of us, you’ve got thousands of pins that in a non-digital world would get you classified as a “hoarder” and probably earn you your own cable TV show. So where does this leave the marketers? Pinterest can be a valuable tool or a nightmare depending on how you use it. Here are some thoughts on the issues surrounding the use of Pinterest and some ideas for using it to your business advantage.

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How Twitter Helped Me Go From My Boring Government Day Job To A Rewarding Career As A Successful Author

How Twitter Helped Me Go From My Boring Government Day Job To A Career As A Successful Author

By Social Marketing No Comments

I’m going to share with you how I used Twitter to go from a well-paying government day job to a far more rewarding full-time career as an author of science fiction/fantasy and thriller novels. When I started I had no experience with marketing or publishing. You don’t have to be Wile E. Coyote, Supergenius to use Twitter to move your business forward. But it takes time, perseverance, some tools, and an unwavering focus on other people.

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5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page

5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page

By Social Marketing No Comments

You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.

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The Fallacy Of “Frictionless Sharing”: How Facebook Is Assaulting Our Privacy And Our Intelligence

The Fallacy Of “Frictionless Sharing”: How Facebook Is Assaulting Our Privacy And Our Intelligence

By In The News, Social Marketing No Comments

Every time Facebook sneezes, the entire Web ecosystem bursts into flames. Everyone laments the end of privacy, whines, complains, and then goes back to using Facebook. The fact is that we, as people, hate change. Facebook knows this and doesn’t care, because Facebook also knows that we, as people, adapt to change.

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