Are you thinking you really need to figure out this Facebook thing and get your business on there? Or have you dabbled in Facebook marketing a bit, have a double-digit of fans (most of them your friends from college) but still don’t quite know what to do? If you’re still not sure about the dimensions of the cover photo (Cover photo? What cover photo?) or if the idea of setting up an app makes you sweat more than the recurring nightmares of forgetting your locker combination, then you’re in the right place. This is the help-I-don’t-know-where-to-start guide to getting your social car out of park and start cruising.
“Community” is more than just a buzzword. It’s been around since the dawn of civilization. Human beings have been social and have survived through the power of community long before it occurred to anyone to take it online. Community has always mattered and until the sentient machines take over the planet it always will. Because the fact is, you can’t survive without one – and your business can’t succeed without one, either. Here are 3 communities that matter to every business and how you can woo, cultivate and grow them starting right now.
I used to get all excited when someone followed me on Twitter — particularly someone HUGE, like a celebrity or a full-on famous blogger. But then came the crash. On viewing the HUGE person’s Twitter page, I’d see the ridiculously large number of people they were already following, and I would crash. There is no possible way someone can really keep up with more than a couple-hundred followers. See, I’m still somewhat of a Twitter newb. And still working out how to best use Twitter. Here’s what I learned about followers, following, ratios and the idea of “real conversation”.
Your online community is the group of people who are utilizing, sharing and talking about your services or products. But what does an online community mean for small businesses and how can you harness the power it has to offer? For a small business, it can all be a little overwhelming. You might not have the budget to hire someone to do it for you, so that managing a community is an added task for you or someone you already employ. Given all of the tools and platforms, it can be easy to feel buried under a staggering number of options. Here are easy ideas for getting in touch with your online community and taking advantage of the power it has to offer.
I often work with individuals and businesses with big messages who want to reach their audience emotionally. Consider it non-traditional advertising with an honest, heart-centered message (yes, you can sell with honesty). Once we finalize a new creative product, the marketing effort becomes the focus, and the power of social media enters the picture. Here are 6 ways to help launch a product by using—and motivating your staff to use—social networking.
The question has been following me around for a while and it gets debated, tested and debated again right in my own office. Maybe you’ve even tried automating your own Twitter processes. The reality is that we marketers and business people are busy. Some days we don’t have five minutes let alone several hours to find, build, nurture and maintain online relationships. So I wondered: is buying a few followers really that bad? Are auto DMs (direct messages) the kiss of social death? Is there a place for automation or does Twitter and social marketing not only imply but demand our devoted attention? As you might have guessed, I have an opinion. But better than that, I have experience – on both sides of the social table as a marketer and a consumer – to back it up.
If you search for blogs or articles on social media you’ll find a lot of information about how to run social campaigns but very little on whether social marketing works. Modern conventional wisdom would have us believe that social marketing is a revolutionary, magical boon for businesses but the reality is much different. Are you stuck in magical thinking, or are you running campaigns with value and goals? Read these common misconceptions, delusions and straight-out lies you’ve been told and start marketing smarter.
This is probably a bit of “horse after the cart” for most of us. By now, many businesses have long since jumped into social marketing and are tweeting/posting/blogging/pinning away. So whether you haven’t started social marketing yet and aren’t quite sure how to do it, or are already in the fray and are wondering if your efforts will pay off, here are some important questions that you can stop and ask yourself right now.
How many times and in how many ways have you heard the experts, gurus, and even those who are neither expert nor guru tell you that the key/secret/trick to a winning marketing plan is to create engaging content? If “content” is king then “engaging content” is a full-fledged deity; but the thing that is usually missing from the content equation is the ‘what’ and the ‘how’. This is your guide to what it means to be engaging and how to create content that is.
Now that the hoopla surrounding the timeline conversion has died down and marketing as we know it was not exterminated by the absence of a designated landing page, it’s time to wonder: now that we’ve all got timelines, what are we supposed to be doing with them? On the plus side, we’ve got best practices. On the down side, there are no marketing rules. Here’s a “what the heck should I do now” starting point if you’re wondering just how to use timeline effectively for your business.