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Social Marketing

Pop Quiz: Are You Doing Social Media Marketing Right? [Social Media Unscrambled Podcast]

Pop Quiz: Are You Doing Social Media Marketing Right? [Podcast]

By | Social Marketing | 2 Comments

Last week, Ralph, Teddie and I had the pleasure of being invited onto the Social Media Unscrambled podcast with marketers extraordinaire David Deutsch and Chris Curran.

In addition to talking Smurfs, Ninjas and jughandles (welcome to New Jersey), we had some smart social media marketing conversation.

We’ve got the podcast here for your listening pleasure but before you pop in those headphones, take this quick quiz to see if you know as much about social media marketing as you think you do.

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3 Unforgiveable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

3 Unforgivable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

By | Social Marketing | 10 Comments

This is part of the “Don’t Make The Same Mistake Twice” series, in which I discuss topics that have fouled up my small business (and some even not-so-small-business) clients before. But more importantly, they’re mistakes that I have seen people repeat.

Today I tackle the topic of social media marketing managers who can do some serious damage to your business if you don’t vet and hire them carefully.

With a new crop of “social media experts” cropping up every day, these are some mistakes that can really cost you. Use the tips here to hire well the first time. Or definitely the second.

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A Story About How LinkedIn Can Hurt Your Business

A Story About How LinkedIn Can Hurt Your Business

By | Social Marketing | 4 Comments

“What does social media have to do with marketing?”

A client asked me that question a few weeks ago.

It’s not an uncommon question, either. And it’s a fair one. Most people who run businesses don’t have time to learn the nuances of social media because they’re busy running their businesses.

And while we often teach the benefits of using social media wisely, there are consequences to using social channels poorly. Here’s just one story of marketing gone awry thanks to a poorly conceived LinkedIn profile and how you can avoid losing business because of one.

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Stress Free Spring Cleaning For Your Social Media Profiles

Stress-Free Spring Cleaning For Your Social Media Profiles

By | Social Marketing | 2 Comments

What better time of year than spring to get a handle on all of your social profiles and finally get around to cleaning them up? Most times we’re too busy to notice and it’s too easy to let those things languish. But with a change of season it’s a nice little reminder that we need to change, too. With that in mind, here are a few simple things you can do to make sure your online presence is current and looking sharp.

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In Which I Discuss Why Content Curation For Marketing Sucks

In Which I Discuss Why Content Curation For Marketing Sucks

By | Social Marketing | 34 Comments

Conventional social marketing wisdom goes something like this: When you run a business and want to establish a social media strategy, you should regularly post your content via your social channels. But you should also publish third party curated content. Today I want to tell you why curating content is the wrong approach and how you could be wasting your time – and if you’ve hired a social marketing “expert” to help, your money.

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Get Started With Social Media Marketing In 5 Easy Steps

Get Started With Social Media Marketing In 5 Easy Steps

By | Social Marketing | 2 Comments

Heard enough about Facebook, Twitter, Pinterest and the rest of the social networks and ready to tackle social media marketing for your business? If you haven’t yet begun, it may seem like a daunting task. Even if you’ve waded in a bit you may still be doggy paddling around trying to get the hang of it. But with a little bit of planning you can be sure to get off to a good start, and you can do it without anxiety. Follow these steps and you won’t feel overwhelmed.

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How To Win – And Lose – Customers With Social Media

How To Win – And Lose – Customers With Social Media

By | Social Marketing | 4 Comments

Social marketing has incredible potential to bear fruit but just as much potential to backfire. So if you can’t put your full efforts into it, you might be better off crossing it off your to-do list until you’re ready. But if you are ready – to meet your customers on their turf, to tackle the playing field that is social business – then these tips can help inform your plans. Take a look at what some companies have done very right and others have gotten equally wrong and the lessons you can apply to your social marketing.

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Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

By | Social Marketing | 9 Comments

“What is Triberr and how do I use it?” I’ve been asked that question enough times that I thought it would be a good idea to write an article about it. Triberr is an influence marketing platform for bloggers and businesses. It provides you with tools to help you grow your audience and increase the reach and influence of your blog. It has benefited {Web.Search.Social} tremendously by amplifying our reach and exposing our content to more people than we ever could have reached alone. Here’s how to get started using Triberr so you can take advantage of the opportunity to grow your audience and business, too.

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