Think of a search engine as a hungry fish and your website as a hook. What dumb fish is going to chomp on your hook without good bait? Your keywords are the bait, but you’ve also got to load it up properly. If you went fishing and threw some bait in a tree and hid a bit under some rocks, how successful do you think that fishing trip would be? You’ve got to get the bait on the hook, and that’s what this article is about. If you read my last article about how to choose keywords for SEO, you should have a stack of them just sitting around waiting to be used. Now I’m going to tell you how to use them to hook a search engine.
Everyone can understand the basic building blocks of a search optimized website. And there is nothing more basic and more important to SEO than the keyword. It hardly matters how brilliant your site is, how perfectly coded, designed and configured if it uses no keywords – or the wrong keywords. But how do you know which keywords to use? How do you begin to guess what people are searching for? And with all the garbled industry mumbo jumbo about things like long-tail keywords, where do you even start? Read this kick-start guide to choosing keywords that makes it as easy as drinking your morning coffee.
Ah, the “number one” spot in Google. The holy grail of marketing. The idea has wedged itself into the psyche of countless business owners who are willing to pay vague amounts of money to vague organizations for vague strategies with that result in mind. But… who cares?
If you don’t have web analytics and aren’t obsessing about them then take whatever you just invested in your site and throw it out a car window on a busy highway. It’s that important. Without analytics you have absolutely no way of knowing what kind of business your site is generating.
Measuring your conversions and reviewing site analytics can present a more accurate picture of the effectiveness of your search listings. If sales and leads are increasing, it’s a good indication that your search marketing is working.