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Search Marketing

Is Your Business Analytics Yours? Probably Not. Here's Why That's A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

By | Podcast, Readings, Search Marketing | One Comment

Recently we welcomed a new client and asked their old developer to give us administrative access to our client’s Google analytics. But we discovered that the developer had set up analytics incorrectly. The result?

Well, in this case it’s goodbye to years of data. Here’s what you need to know about setting up – and owning – your Google analytics so you don’t get caught in the same trap.

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Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

By | Podcast, Readings, Search Marketing | 9 Comments

If you hire an SEO company they may be giving you exactly what you asked for but still not be producing the results you want. Be clear on what you really want out of SEO because it probably has nothing to do with your position in Google.

This is a story of two clients who asked for one thing but meant another and why it’s so important to know what kind of results you really want.

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SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

By | Podcast, Readings, Search Marketing | 9 Comments

It’s The Great Google Paradox: the less your site seems “optimized” the better optimized it will be.

Google wants us to focus on content and not on search results. But that has led to a lot of confusion about what’s right, what’s wrong, when you’ll get in trouble and what you should really be doing to optimize your site to be found in search.

Today I tackle a few of the pitfalls of optimization and share some insight into a smarter way to approach SEO.

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Who Gets SEO In The Divorce?

Who Gets SEO In The Divorce?

By | Marketing Insights & Strategy, Podcast, Ralph and Carol Lynn, Search Marketing | 2 Comments

In today’s podcast episode, Ralph throws me under the bus, we talk divorce and for the first time ever, I don’t end up with my mic muted.

Today’s episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction.

Search is important for a lot of businesses that rely on it for leads and customers but it’s also one of the least forgiving areas when it come to the “try – test – measure – try again” approach. Listen in as we share our thoughts on SEO, the dos, don’ts and definitely nots. We also talk email marketing and more.

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Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

By | Search Marketing | 2 Comments

Google’s mantra has always been, “Write content for your audience, not for search engines.” But there is a practical reality to the fact that even the best of content can be buried under pages and pages of results.

The problem is that even good SEO can go bad. Here are some serious considerations for you if you want your site to be found in search results.

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Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

By | Search Marketing | 5 Comments

Getting found in Google has become both deceptively simple and infuriatingly complex. Google has made a tremendous push recently toward “quality content” as the driving factor behind good search rankings, which sounds great on paper but doesn’t always give us the results we want. So how do you get found without obsessing over keywords and other minutia? Social networks! Here are some simple yet effective ways to boost your presence in search using social marketing as your ally.

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Snake Oil SEO: Get Smart, Not Scammed

Snake Oil SEO: Get Smart, Not Scammed

By | Search Marketing | 9 Comments

If you’ve got a website then you’re probably concerned about SEO. Most businesses can’t afford to ignore Google but there are so many opinions, so many (probably unsolicited) offers when it comes to SEO that it can be tough to get to the bottom of them and discern legitimate information from scams. But there are some telltale signs that should get you running in the opposite direction. Arm yourself with some knowledge and you can fight off the scammers who will take your money and quite possibly do nothing but get you in trouble.

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More Google SEO Changes Are Coming... Nope, They're Here. Here's What You Need To Know.

More Google SEO Changes Are Coming… Nope, They’re Here. Here’s What You Need To Know.

By | Search Marketing | 30 Comments

It may feel like SEO is changing daily and it can be tempting to throw your hands in the air and give up. But as long as people use search to find what they need, businesses will have to stay in the SEO game. The good news is that there are still things you can do to get found. And none of them are complicated. They do require planning and work though, so get tough and find out what you need to do to make search your ally. And if you need help, let us know. We can teach you, help you or do it for you – whatever you need to succeed.

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Your Organic Google Rank Sucks. Now Shut Up, Get Over It And Market Your Business.

Your Organic Google Rank Sucks. Now Shut Up, Get Over It And Market Your Business.

By | Search Marketing | 11 Comments

The recent changes at Google have hit a lot of businesses pretty hard. And the reality is that that’s not going to “get better”. Google isn’t going back to the good old days with your site at the top so it’s time to start thinking beyond Google and figuring out how to market your business. Here are some thoughts on how you can stop relying on Google and get back into the game.

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Google, The Baby And The Bathwater: And Now What Do We Do About SEO?

Google, The Baby And The Bathwater: And Now What Do We Do About SEO?

By | Search Marketing | 23 Comments

If your website traffic and business have been affected by the latest spate of Google updates, you’re not alone. A lot of small businesses have felt the crush of losing rank and falling traffic. The bad news? It doesn’t look like it’s going to get better. The good news? You’ve got options. Part rant, part helpful advice, this is my latest reflection on where we’re going with SEO and why that term may just be obsolete.

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