If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?
Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.
Have you written a book or are you perhaps still writing one? How about dreaming of writing one?
Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more of a challenge than just committing many thousands of words to a page. Even before you’re done writing, the challenging process of marketing and promoting that book must begin. But with all the books being published, including a plethora of self-published books, where do you start?
That’s what we tackle today with a professional in the PR and marketing industry who knows a thing or two about promoting books.
I recently learned of a tool called snip.ly that lets you put your call to action on someone else’s website. The premise is that you can take a web page – say, from Web.Search.Social – and when you share a link to that page via your social networks, someone can click and BAM! There’s a popup with your link or newsletter signup or product download right there on the Web.Search.Social site. Sounds cool, huh?
Well, just wait until you consider the fact that someone might be putting their calls to action on YOUR site or blog. And instead of signing up for YOUR email newsletter, your readers are now singing up for someone else’s newsletter. Or buying their product. Or contacting them. And you may not even know it’s happening.
In today’s podcast and accompanying article, we tackle this dilemma head on by talking to one of the founders of the tool and asking him, WTF?
Listen in and read the article to understand just what this tool does, and how to keep it from being used on your site if you’re not into sharing your home with strangers and letting them profit from your hard work.
Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.
In this episode we talk about
– The one word that matters most to the success of your marketing
– Why we love the Social Warfare plugin
– Why we don’t love Snip.ly
– And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture
If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson.
Our topic is all blogging, all the time. We talk about why it matters, how to do it with a focus on closing business, the difference between creating, curating and stealing and a whole lot more. We also might be having too much fun but you’ll have to listen for yourself and let us know what you think.
It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.
We take on some tough social media questions, like what you should and shouldn’t say online, whether you always need to be positive, how to be transparent, whether it’s ok to talk politics and when to use – and not use – automation.
If you don’t know Janet E. Johnson yet then you’re in for a treat. She hosts her own video podcast called Social Media Hangout Time but it’s not just any old podcast – it’s a podcast with a puppet! What better way to make social media lessons memorable than to tell them with a little… panache?
Janet knows more than puppets, though. She’s a social media whiz who gets real about strategy and results. Listen as she joins us today to talk about the five things you need to know to be successful with social media.
Even the simplest of sites can take weeks of dedicated effort and even then the creation process never really ends. You’ll forever be perfecting and learning, adding and growing.
But to destroy a website and take a business’s lifeblood with it? Well, as one of our newest clients learned, that only takes a few hours in between firing an unethical developer one night and waking up the next morning to scorched earth.
In this podcast episode we talk with Mike Ash, the business owner who lived through this scenario, and we get his take on the experience, from hiring to firing his developer and how he dealt with the aftermath. We also have an accompanying article with a slew of red flags that should make you think twice about hiring your own developer or marketing company.
SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they put their heads in the sand and opt out entirely. Well, we’re here to say that you don’t have to do either! Listen as we talk to Pam Aungst of Pam Ann Marketing about what you need to know to make good SEO decisions.
Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994.
She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out!
And if you’d like a chance to win an autographed copy of the book, reply and let me know by FRIDAY!
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