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With Guests

My Family Life Is Suffering Because Of My Business. Now What?

My Family Life Is Suffering Because Of My Business. Now What? A Discussion With Ryan Hanley.

By | Podcast, With Guests | 2 Comments

Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he’s on we walk away inspired and ready to take action.

As the host of the Content Warfare podcast and author of our new favorite business book by the same name, Ryan makes every conversation a fluff-free zone. He is also notorious for his love of tangents which may be why we started out thinking we were going to talk about content marketing but ended up talking about balancing entrepreneurship and family.

Success for Ryan is simple math. It’s 90% showing up, 9% doing the work and 1% talent. It’s worth repeating: you have to want to succeed.

If you’ve ever struggled to get things done, spend time with your family and still have time to sleep, this is the perfect episode.

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Better Sex Makes For Better Business

Better Sex Makes For Better Business

By | Podcast, With Guests | 6 Comments

Fair warning folks, this is our first official and very NOT Safe For Work episode. First there’s the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally throughout so if you feel weird and uncomfortable about this stuff, you may want to skip ahead to episode 100.

But I hope you don’t because as weird and uncomfortable as the whole thing sounds there are some really great takeaways about entrepreneurship, creativity, doing what you love and being fearless about it. Plus it was just loads of fun.

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Knowledge, Research And Content: Is The Medium The Message?

Knowledge, Research And Content: Is The Medium The Message?

By | Podcast, With Guests | 7 Comments

Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think.

Plus she lives in Idaho, which makes her the first person we know who lives in Idaho.

Join us as we talk about whether or not you’re giving away too much of your knowledge, the relationship between SEO and storytelling, why you need to plan before you start marketing and whether you should publish on other platforms or stick to your own website.

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Picture Perfect Marketing: How Great Custom Photography Can Make Your Business Money

Picture Perfect Marketing: How Great Custom Photography Can Make Your Business Money

By | Podcast, With Guests | 8 Comments

Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they’re product shots or pictures of you and your staff in action, Paul wants to showcase your business so you’ll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.

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My Marketing Content Isn't Resonating. My God, What Shall I Do?

My Marketing Content Isn’t Resonating. My God, What Shall I Do?

By | Podcast, With Guests | 17 Comments

How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches creative writing to undergrads at Rutgers University. So when it comes to talking about writing good… er, real good… er, the goodest… Laryssa knows her stuff. She has some great stories to share about how to fund and promote a self-published book plus lots of insight into what it takes to create good business content, even if you’re not a writer.

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Why Settle For Meh When Your Marketing Could Be Super Awesome?

Why Settle For Meh When Your Marketing Could Be Super Awesome?

By | Podcast, With Guests | 10 Comments

We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.

Today we talk about “hugging your haters” and why having haters is better than having people who think your business is just “meh”, the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say “jolly hockey sticks”. Does it get any better than that?

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At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

By | Podcast, With Guests | 8 Comments

You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.

Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.

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How To Market Without Marketing In A Parallel Universe

How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone

By | Podcast, With Guests | 11 Comments

Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.

Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.

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Throw Off The Tyranny Of Perfection And Get Your Marketing Done

Throw Off The Tyranny Of Perfection And Get Your Marketing Done

By | Podcast, With Guests | 3 Comments

Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!

We talk about…

How to stop overthinking and just get started
Whether or not you should be worrying about how many likes, shares, fans, plusses and other “numbers” your content generates
What Google’s “accuracy algorithm” can mean for the future of search
And more about making customers happy, building real community and having fun!

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Generate Traffic And Business With Pinterest

Generate Traffic And Business With Pinterest

By | Podcast, With Guests | 15 Comments

Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)

Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins. We talk rich pins, promoted pins, correct pin dimensions and orientation, how to capture interest, how to optimize for search, for mobile and more!

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