Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach finances differently and more effectively.
Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a good group, a good meeting and more.
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule’s Anthony Thomas talks about how he does just that.
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world. And some is about being a darn good storyteller.
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing “sold wrong”? How do you build a super fan base? Is there too much content out there? How can small companies compete with big brands? And a whole lot more.
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn’t planning to get rich and there are no selling tropes. Here’s how to create a product of value without gimmicks.
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook ads, the future of ads and remember to check our own noise.
The loudest ideas are usually the ones that get heard. Now it’s time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea and how to get noticed when you’ve got a good one.
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you do when things go off the rails?
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social smackdown and a tiny bit of tool talk.