Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking

Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0179-ian-anderson-gray-on-the-business-and-personal-sides-of-conference-speaking.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. The Inside Scoop On Speaking Gigs Today we’re joined (again!) by our second favorite Brit and Chief Executive Research Dude Ian Anderson Gray because he recently spoke at a conference called Social Media Summit Ireland and we want to hear all about it. Paid Or Unpaid? We talk a lot about not doing stuff for free, and that can include refusing to speak at an event if you’re not paid to do it. But there are some pretty big events that don’t pay speakers, and yet they seem to get great speakers every time. How is that possible? The thing for Ian is not so much what the literal dollar amount is, but the long-term benefits of participating in the events. Ian says, “It’s all about connecting with other people. You never know what’s going to happen.” Ian has built relationships, engaged in masterminds with people he has met and developed a referral network that has contributed tremendously to the growth of his business. So even though he didn’t get paid for the event, he did profit from it – not just financially in the long term, but personally, professionally and emotionally. He got a lot of value out of sharing ideas and learning from other people. And, as Ian admits, it was fun! Fun Is Underrated Ian says something we agree with wholeheartedly, and that’s that sometimes we all take ourselves too seriously. We do our jobs seriously and take our competition...
The Creative Process Is Not All Rainbows And Unicorns

The Creative Process Is Not All Rainbows And Unicorns

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0177-the-creative-process-is-not-all-rainbows-and-unicorns.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. A Repeat Performance From A Fan Fave Today we welcome back Christopher Leone who made an appearance on our podcast almost exactly a year ago to talk about his film (or is it TV series?) Parallels. If you haven’t caught it on Netflix, you’re missing some sci-fi fun. Funny story… we had just been thinking about Chris, whether there would be another Parallels release and what he was up to these days when like a karmic explosion we got an email from him saying that he was working on a book and would love to talk to us. Likewise! And thus this conversation was born. A Creative Maniac Chris has created a LOT. Parallels, which brought us to him, a TV show called the Lost Room, other short films, a comic book, and now he’s working on a young adult fiction novel about a mysterious black orb… but let’s not do any spoilers. He does so much that we can’t help but wonder how he does it. He’s got a pretty smart answer, which is that he tries to work on only one thing at a time and keep going until it’s done before he takes on another project. For creatives who can easily find themselves starting and starting and starting… the idea to “finish what you started” is pretty good advice! Getting started on the creative process is fun. So many ideas! So much potential! It’s easy to fall off and look for...
Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot.

Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot.

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0175-warfare-plugins-saving-the-world-one-share-at-a-time.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Almost Saint Patrick’s Day! And that means we’ve got the perfect tea for you to try. It’s Simpson & Vail’s Irish Blend – a combination of Indian teas with a dash of Earl Grey and a hint of floral notes. It’s the perfect accompaniment to… well, anything, really. It’s delicious, so visit svtea.com and treat yourself to a tin. It’s Time For Social Warfare Our guests today include Dustin Stout, Nicholas Cardot and the Jason Wiser-bot who are the fabulous trio behind Social Warfare Plugins. Wait… did you ask, “What’s the Social Warfare plugin?” If you did, then you should know that it’s THE social sharing plugin to dominate all social sharing plugins. In fact, for us (and our clients) it’s the ONLY social sharing plugin. It’s beautiful. It works on mobile. It lets you perfectly customize your text and images for different social networks. And it comes with a “frame buster” option, which if you heard our episode on Snip.ly is a thing unto itself. This isn’t actually a commercial or a pitch. We just love the plugin and have been dying to talk to the guys behind it. We’ve known them online for a while and are glad to finally have them on the show to talk about their entrepreneurial journey. In The Beginning… We want to know: how do three guys decide to build a social sharing plugin? Interestingly enough, they met on Google Plus (win for social media) and hit it off. Dustin...
How Do You Make A Niche Business Succeed?

How Do You Make A Niche Business Succeed?

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0173-how-do-you-make-a-niche-business-succeed.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. How Can A Niche Business Survive? That’s the question we tackle with Kate Ahl today, a Pinterest expert who has built a business around working with bloggers on their Pinterest strategy. And while we enjoy Kate and find her to be a smart and savvy business person, we can’t help but ask, “Does the world really need another Pinterest expert??” More on that in a minute. What We Don’t Talk About Today: Pinterest We’ve done that and so have a billion people before. How to pin, when to pin, why to pin. Promoted pins, boards, repins, graphics. Snooze! You can swing a rubber chicken and hit Pinterest advice. But what you can’t do is get the inside scoop on starting a business from nothing, taking it from two clients to 45 in less than a year and doing it all without knowing anything about the business you’re about to be in. That’s Kate’s story and it’s fascinating, with a lot of insight along the way. It Started With A Frugal Blog Kate’s husband was out of work. Her three kids were little and needed things like “shoes” and “lunch.” Kate’s family of five was surviving on a thousand bucks a month. Their unemployment benefits had just run out, they were on food stamps and there didn’t seem to be anywhere to turn. At the time, Kate was helping a friend with her frugal blog (a blog designed around couponing, deals and living on a super tight...
Your Brand Is More Than Your Logo: On Messaging, Consistency And Your “Why”

Your Brand Is More Than Your Logo: On Messaging, Consistency And Your “Why”

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0171-your-brand-is-more-than-your-logo-on-messaging-consistency-and-your-why.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. A Content Tease Our guest today is Craig McBreen and the first thing we want to know is: why do we have to wait a week after signing up for his email list before we get our first branding lesson?? He says it’s all about the anticipation but we’re just not buying it because we can’t wait! Branding: More Than Just Your Logo Our conversation today wraps around branding – what it is, why you need it and how to think about doing it for your business. Most people typically think of their logo when they think of branding. Some people just want a really nice website design. But branding starts long before anything visual happens. So what is branding, exactly? Craig says that branding is the intersection of passion and knowledge. You take what you love, and what you know, and you create your message and content around that. It’s thinking about who you serve and how you do that. It’s about the language you use and the personality you bring. Sometimes you talk to other people (like clients, business partners and colleagues) about what your company is and what you do. Knowing the “what” and the “why” are key to effective branding. Personal Vs. Business Branding We pose this challenge to Craig: is personal branding a thing? Isn’t a brand just a brand? “Personal branding” seems to be a buzzword that marketers use to sell just another service to people. Craig says that...
The Power Of Being A Podcast Guest Plus Why And How To Mastermind

The Power Of Being A Podcast Guest Plus Why And How To Mastermind

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0169-the-power-of-being-a-podcast-guest-plus-why-and-how-to-mastermind.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Softball Questions? Today we’re joined by Tom Schwab, whose core service is helping small businesses get their brand and message out by being interviewed on podcasts. We read and listened to a bit on his website about why podcasts are so effective and one of the things he says is that it’s easy to be a guest, because “the hosts ask you softball questions.” Hm. Someone has obviously never been on THIS podcast. So we immediately throw the conversation out the window and start by challenging him on that premise. “Sometimes.” To be fair, Tom qualifies it by saying hosts sometimes ask softball questions. Since that’s not our M.O. we want to know why he chose to be on our podcast. Turns out he has a whole system in place for just this kind of thing. First he looks to see if the podcast audience matches his ideal audience. He wants to know if the audience will get value from the topics he discusses. He also looks to see if a podcast has been around for a while so he knows it’s got an established audience. Finally, he checks to be sure the tone of the podcast matches his style. It sounds good, but we have one more challenge… Can You Over-Systematize? About a week before we were scheduled to record this podcast, we stumbled across a page on Tom’s website that talked about his experience on our podcast and what we talked about....