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Readings

Forget About Content Being King. Forget About Contact Being King. Let's Talk About The Queen.

Forget About Content Being King. Forget About Contact Being King. Let’s Talk About The Queen.

By Marketing Insights & Strategy, Podcast, Readings No Comments

Something is king.

I’m not sure what, but every day it seems to change.

One day Content is King. The next, it’s engagement. Then it’s disruption. A few days ago, my nemesis (and good friend) David Deutsch of SynergiSocial wrote an article proclaiming that “contact”, not “content” is king.

Ok, so what is King?

The answer is simple. There is no king.

Here’s a different way to think about marketing.

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The Difference Between Magical Thinking And Actual Marketing

The Difference Between Magical Thinking And Actual Marketing

By Marketing Insights & Strategy, Podcast, Readings 4 Comments

Tell me if you’ve heard this one before:

If you want to promote and grow your business, connect with influencers.

You can’t go a half-mouse-click without someone telling you how to connect with influencers and why you really, really, really need to do that.

I’ve discussed this in detail before but suffice it to say that trying to “connect with influencers” is the sort of magical thinking, right up there with “write epic content” and “just make it go viral”, that will hinder and even kill your true marketing success.

If you want your business to succeed, here’s a better way to market.

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The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

By Podcast, Readings, Writing & Content Marketing 15 Comments

Take a moment to think about the business buzzword that drives you most crazy.

Synergy?

Thought leadership?

“Next level”?

Each of those makes me cringe a little… especially “next level” because couldn’t the next level be down?

Buzzwords are overused, cliché and sometimes downright silly. Every industry has them. But there is only one word that you should squash completely before it stings you. Want to guess what it is?

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My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

By Marketing Insights & Strategy, Podcast, Readings 2 Comments

Guess what? Your marketing company can make things really simple for you.

They can pay for your hosting, your domain renewal, your email software, and your social scheduling software. They can itemize all of those expenses for you and then send you one bill.

Easy peasy. Lemon Squeezy.

But I want to share two stories with you that illustrate the downside of the easy-peasy-one-bill method so you’ll see why it’s so important to know who owns your accounts and services.

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Business Card Marketing: Titles Don't Matter Except When They Do

Business Card Marketing: Titles Don’t Matter Except When They Do

By Marketing Insights & Strategy, Podcast, Readings 270 Comments

Are you a Firestarter?

How about a Ninja? Chief Fun Maker? Executive Content Czar?

When it comes to the titles that people put on their business cards, I’ve seen some pretty interesting things. But the big question is: does that help or hurt them?

Read or listen to today’s blog to find out.

Even if you think you know the answer, I bet you’ll be surprised by some of the ideas that you can try on your own to find out what title suits you best.

Find out how to make a title work for you.

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Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

By Marketing Insights & Strategy, Podcast, Readings 2 Comments

Yesterday we premiered the Web.Search.Social Marketing Podcast. Today we’ve got something a little different, too. It’s a blog post and it’s also got an audio version so you can read AND listen. Your choice.

Visit today’s blog to read or listen.

In the blog, I share a lesson learned from an email that I sent to our mailing list last week. If you received it, you may recall that Hello Kitty played a starring role. Well, she also has something to say about B2B marketing so visit to find out what that is. Because sometimes it’s great to talk theory and strategy and big ideas, but sometimes it’s much more helpful to read about something practical, something tested that WORKED.

Intrigued? Visit to read or listen now.

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