Something is king.
I’m not sure what, but every day it seems to change.
One day Content is King. The next, it’s engagement. Then it’s disruption. A few days ago, my nemesis (and good friend) David Deutsch of SynergiSocial wrote an article proclaiming that “contact”, not “content” is king.
Ok, so what is King?
The answer is simple. There is no king.
Here’s a different way to think about marketing.