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Readings

Jan 27
It's Time To Consider Your Business Super Fan Bubble

It’s Time To Consider Your Business Super Fan Bubble

By Marketing Insights & Strategy, Podcast, Readings

The super fan bubble is a collection of dedicated and loyal fans. Fans that will not only consume your content but take action on your behalf. They’ll buy your products, listen to your shows, share your tweets. The super fan bubble is great, but it can also be a plateau that slows growth.

The goal of any business endeavor is to continue to grow your audience or customers. So you need to cultivate relationships with the people in your super fan bubble while creating strategies to help you grow the bubble to include more super fans.

This is my perspective on getting out of your super fan bubble by collaborating with the competition.

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Jan 21
Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

By Branding & Design, Podcast, Readings

Branding consistency is important. But businesses can get so caught up in their day to day operations that they fail to present a unified visual identity or worse, they don’t portray a strong message about the product or service they’re selling.

Today I want to talk to you about a small business that made this error. What business did that?

Mine.

Yup.

We did that. Or rather failed to do that.

I’d like to share our branding journey with you along with some strategies you can use to make your own visual identity the strongest it can be.

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Jan 20
Social Media Marketing Myths That Are Costing You Money

Social Media Marketing Myths That Are Costing You Money

By Podcast, Readings, Social Marketing

There are two ways that marketing costs you money. One is in the actual costs that you pay out – to vendors and agencies, for tools and subscriptions to support your marketing. And the second is by spending time – or paying other people to spend their time – doing things called “social media marketing” that aren’t contributing in any way to your bottom line.

That thing you’re calling “social media marketing” may just be another line item in the expense column and if you’re ok with that, if you’re using social media just for fun and diversion, then you can skip this article. But if you actually want to make money marketing instead of just spend money doing it, read on.

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Jan 14
Is Your Business Analytics Yours? Probably Not. Here's Why That's A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

By Podcast, Readings, Search Marketing

Recently we welcomed a new client and asked their old developer to give us administrative access to our client’s Google analytics. But we discovered that the developer had set up analytics incorrectly. The result?

Well, in this case it’s goodbye to years of data. Here’s what you need to know about setting up – and owning – your Google analytics so you don’t get caught in the same trap.

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Jan 07

What Happens If Your Web Developer Dies? And Other Such Musings.

By Marketing Insights & Strategy, Podcast, Readings

Almost every business I came in contact with in 2014 had no idea where or how their business domain name was registered. Other people were paying vendors such as web developers or marketers but had no contract or work agreement. They simply paid and had no expectation of what they were to get in return.

In one case, a prospect of ours was paying three different companies for the same service – and they didn’t even need it.

Don’t let this be you! Here’s a short list of things that you should do before the end of January to assure business continuity and peace of mind in the new year.

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Jan 06
Skip The Marketing Resolutions. Lead With Results Instead.

Skip The Marketing Resolutions. Lead With Results Instead.

By Marketing Insights & Strategy, Podcast, Readings

Every year the gurus explode with books and blog posts telling you how to REALLY lose weight/get smarter/stop smoking/start running/volunteer more/work less.

I Googled “marketing resolutions” before writing this and discovered no shortage of advice for everything from “create a delightful mobile experience” to “be more consistent with marketing.” And while some of the advice is solid, most of it is all about the “what” and lacks a focus on the “why”.

So this year, do your business a favor and skip the resolutions. Try approaching your marketing from results first and see how the resolutions make – and keep – themselves.

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Dec 23
Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

By Marketing Insights & Strategy, Podcast, Readings

Today’s short form podcast is a story that I wrote for Butter & Beast, a storytelling project hosted by my friend Téa Silvestre of The Story Bistro.

It’s 12 days of stories from entrepreneurs that tie a business tale into a recipe – perfect for sharing and eating during the holidays!

If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com. While you’re there, subscribe so you’ll be notified when the next story and recipe is published!

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Dec 10
Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

By Podcast, Readings, Search Marketing

If you hire an SEO company they may be giving you exactly what you asked for but still not be producing the results you want. Be clear on what you really want out of SEO because it probably has nothing to do with your position in Google.

This is a story of two clients who asked for one thing but meant another and why it’s so important to know what kind of results you really want.

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Dec 09
How Do I Get More Traffic To My Website?

How Do I Get More Traffic To My Website?

By Podcast, Readings, Website Design & Marketing

Of all the questions I’m asked by customers and prospects alike, this one ranks in the top three. Even people who don’t check their analytics and barely know what analytics are have the presence of mind to ask how to get more people to visit their website.

I’m going to tell you one of the best kept secrets of increasing website traffic:

It’s easy.

I’m also going to share some tactics for doing it but there’s a twist at the end of the post, so stick around.

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Dec 02
I'm Writing A Ton Of Great Content But Not Getting Leads. Why?

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

By Podcast, Readings, Writing & Content Marketing

If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.

If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.

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