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Readings

Don't Fire Your Social Media Marketing Company Until You Enter "The Room"

Don’t Fire Your Social Media Marketing Company Until You Enter “The Room”

By Marketing Insights & Strategy, Podcast, Readings 7 Comments

I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.

Here’s a story that will demonstrate why you need to take time to let your strategy unfold.

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Embrace Your Messy Space: Your Creativity Depends On It

Embrace Your Messy Space: Your Creativity Depends On It

By Marketing Insights & Strategy, Podcast, Readings 12 Comments

Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn’t your cat or the last thing you ate for dinner?

I hope so because otherwise I’m going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess… science itself proves that it’s better for creativity and innovation!

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Marriage And Business: A Love Letter

Marriage And Business: A Love Letter

By Podcast, Readings, True Stories 33 Comments

Today is Word Carnival day, that once-monthly event where a bunch of business bloggers get together to write on a theme. This month’s topic: the secret to my success.

Rather than talk about tools or tricks or mindsets or practices, I decided to have a little fun and turn this into a love letter because there really is only one thing I can’t live without: my business partner, husband and love of my life. I hope you know someone like this, too, because you really can’t succeed alone.

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Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

By Marketing Insights & Strategy, Podcast, Readings 8 Comments

How can my content be shared more on Triberr?

I get asked that question every day several times a day. The short answer is “write good content that people will want to share.” But of course nothing is ever as easy as that. So I want to present some ideas on how you can get your content viewed by more people using Triberr as a tool.

If you are a blogger, podcaster or YouTuber who produces great content and you’re struggling to find an audience, give Triberr a shot – it’s easy, it’s free and these tips will help you make the most of it.

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Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks “Race Together” Campaign Failed To Fail

By In The News, Podcast, Readings 333 Comments

Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.

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Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

By Podcast, Readings, Social Marketing 10 Comments

If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…

It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.

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Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

By Marketing Insights & Strategy, Podcast, Readings 15 Comments

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

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When Is Marketing Not Marketing?

When Is Marketing Not Marketing?

By Marketing Insights & Strategy, Podcast, Readings 12 Comments

When it comes to marketing there are a lot of ways to do it. And it’s wonderful to have so many opportunities but at the same time it can be so overwhelming that we end up with decision paralysis.

Marketing fundamentals may be the same: provide a good product or service that people need then get them to want it so they’ll buy it. But the mechanics of making that happen – the strategies and tactics that you’ll ultimately employ – will vary greatly.

Here are just a few things to consider about whether a marketing idea is good – for you.

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The Two Toughest Social Media Marketing Questions You Have To Answer

The Two Toughest Social Media Marketing Questions You Have To Answer

By Podcast, Readings, Social Marketing 8 Comments

Should I have a Facebook page? Is my audience on Twitter? Do I have time to invest in social marketing? Why am I doing this?

Those are all great questions but they’re not the questions I’m talking about today. The questions I’m talking about today are even tougher than that and have a lot more to do with your business approach and philosophy than with the mechanics of marketing. They may keep you up at night for a little while but if you can get to the bottom of them you’ll have more fun and do better business.

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The Confounding Practice Of Content Curation

The Confounding Practice Of Content Curation

By Podcast, Readings, Social Marketing 59 Comments

Today I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. And if you just read that sentence and immediately thought, “But….” then this is for you.

Arguments… debunked.

Challenges… debunked.

“Buts”… debunked!

Join me in the land of lead generation and practical marketing tactics. Here’s why there’s no home for curation there.

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