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Readings

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

By Marketing Insights & Strategy, Podcast, Readings 9 Comments

We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.

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7 Things Wasting Your Time Instead Of Making You Money

7 Things Wasting Your Time Instead Of Making You Money

By Marketing Insights & Strategy, Podcast, Readings 37 Comments

You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.

But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.

And it’s easy to let them get out of control.

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10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

By Podcast, Readings, Writing & Content Marketing 458 Comments

It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.

Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.

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