In today’s episode we revisit our conversation about SEO from last week because I call Ralph out on the fact that he said he had a “big objection” to the article we discussed… but never ‘fessed up to what that was. And that takes on a whole life of its own.
Listen in as we talk popups (good and bad), the reality of discount pricing and how to pronounce “Moleskine”. Plus we share our own email segmentation method so that you can try it for yourself.
In today’s podcast episode, Ralph throws me under the bus, we talk divorce and for the first time ever, I don’t end up with my mic muted.
Today’s episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction.
Search is important for a lot of businesses that rely on it for leads and customers but it’s also one of the least forgiving areas when it come to the “try – test – measure – try again” approach. Listen in as we share our thoughts on SEO, the dos, don’ts and definitely nots. We also talk email marketing and more.
In this episode of the Web.Search.Social Marketing Podcast we revisit the U2 “marketing fail” and ask whether it was such a fail after all. We also talk about why the “list post” must die and the importance of keeping your profiles and photos up to date.
Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones.
While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album.
Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.
This is it!
The first episode of the Web.Search.Social Marketing Podcast.
It feels like we’ve been planning it forever and thanks to the help and encouragement of some great people, we’re finally up and running. It’s also thanks to readers like you that we were inspired to go farther and wider to spread the message that marketing isn’t about secrets, gimmicks, ten-steps or simple tricks. It’s work, but it can also be fun, personally rewarding and most importantly profitable.
So join us on our journey to debunk some common marketing myths and to talk about things that really matter to your success. In this first episode we talk a little bit about how we got here and say a lot of thank-yous. We also throw in our marketing two cents to get the conversation going.
I’d love it if you would listen and then leave a comment letting us know what you think and what you would like to hear in future episodes.
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