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Ralph and Carol Lynn

Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

By Podcast, Ralph and Carol Lynn

Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan.

But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone.

Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you.

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Mike Brooks and the OLG Formula

Marketing Products: The Good, The Bad And The Nebbish, Sponsored By Mike Brooks And The OMG Formula

By Podcast, Ralph and Carol Lynn

Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.

We also delve into the difference between a good product and a bad product so listen in for some insights if you’re thinking of either creating – or buying! – an educational or information product online.

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In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

By Podcast, Ralph and Carol Lynn

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer.

Website? Gone.

Email? Gone.

Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

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All I Really Need To Know About Marketing I Learned From Being Human

All I Really Need To Know About Marketing I Learned From Being Human

By Podcast, Ralph and Carol Lynn

As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics?

Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!

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Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of "Free" And Whole Lot Of Thankfulness

Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of “Free” And Whole Lot Of Thankfulness

By Podcast, Ralph and Carol Lynn

It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are.

Today we tackle problems with social sharing plugins and “page not found” errors on Facebook, why it’s time to change your thinking about SEO, some thoughts on what “free” means plus a few thank yous to some wonderful people.

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Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

By Podcast, Ralph and Carol Lynn

Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones.

If you want to get off center and see results from your marketing, this is for you.

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You Don’t Have To Hate Marketing Or Run Marketing Campaigns That Make People Hate You

You Don’t Have To Hate Marketing Or Run Marketing Campaigns That Make People Hate You

By Podcast, Ralph and Carol Lynn

Today we thank you, Fred, for keeping us going by pointing out the madness in marketing. Today’s madness comes courtesy of a Fred who pointed out one marketer’s opinion that “it’s ok to hate marketing.” Well, we have a field day with that and thus follows a conversation and a bit of a rant about high pressure, disingenuous marketing.

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How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

By Email Marketing, Podcast, Ralph and Carol Lynn

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Read the poem, listen to the podcast then go do your homework (because we give you some!)

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Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

By Podcast, Ralph and Carol Lynn

Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.

We talk storytelling, social marketing (for profit!) and more. Pour a glass of wine and share your thoughts!

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This Podcast Is Guaranteed To Improve Your Marketing (Results Not Guaranteed)

This Podcast Is Guaranteed To Improve Your Marketing (Results Not Guaranteed)

By Podcast, Ralph and Carol Lynn

In today’s podcast episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable “products” and the perils of SEO.

We also summon our sponsor, Cynthia Sanchez of Oh So Pinteresting to tell us about the workshop she’s offering especially for small businesses to help them boost their marketing on Pinterest.

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