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Ralph and Carol Lynn

Build Your Marketing House With Your Own Bricks… And Keep The Poachers Off Your Land!

Build Your Marketing House With Your Own Bricks And Keep The Poachers Off Your Land!

By Podcast, Ralph and Carol Lynn 17 Comments

It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why).

Join us as we talk about why email marketing isn’t dead, the changes over at Pinterest that have marketers up in arms and whether or not you “own” the content you produce.

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Stop Following Marketing Rules And Start Being Human

Nix The Rules And Add Some Magic To Your Marketing

By Podcast, Ralph and Carol Lynn 9 Comments

In yet another Freduary episode, we welcome Melanie Kissell who knows a thing or two about adding magic to marketing. We talk with her today about nurturing your online relationships, skipping the automation and why she hates Brussels Sprouts.

We also expand a bit more on our conversation with Snip.ly founder Chris Bowal, caution against apologizing too much and share a bunch of resources that can help you add a little magic to your marketing.

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In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

By Podcast, Ralph and Carol Lynn 18 Comments

Freduary continues with another episode dedicated to all things SuperFred. Today we tackle a tough question about email marketing asked by one of our email subscribers: are we training him to ignore us? Ouch!

We explore the possibility and pose this question to you: are you getting what YOU want out of being on our email list? What can we do to make your subscription better?

We also have an interesting conversation about marketing your Etsy shop and the challenges of eCommerce so join us for a jam packed episode of goodness.

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Ian Anderson Gray Tells The #JasonWiserBot To Be Authentic And Not A Robot On Social

Ian Anderson Gray Tells The #JasonWiserBot To Be Authentic And Not A Robot On Social

By Podcast, Ralph and Carol Lynn 27 Comments

Freduary continues with this all-Fred episode! It’s a short one because our originally planned guest episode with Jeff Sieh ended up sounding pretty darn tinny and Jeff was kind enough to offer to reschedule and try again.

So today we talk about some of our favorite Freds, what they’ve got going on and how that can help you, including Ryan Hanley and Content Warfare, Jason Wiser and the Social Warfare Social Sharing plugin and more.

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The Art And Power Of Being Human On Social Media Plus More On Content Curation And Co-Opting

The Art And Power Of Being Human On Social Media Plus More On Content Curation And Co-Opting

By Podcast, Ralph and Carol Lynn 33 Comments

It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary, a month dedicated to all things SuperFred. If you don’t know what that means, you’ll have to listen and find out!

We talk about what it means to be an influencer, how to connect with people online even if it feels like you don’t know anyone, why we don’t advocate content curation as a marketing tactic, plus we talk about a new tool in town that lets people co-opt your content without you being the wiser.

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If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

By Podcast, Ralph and Carol Lynn 10 Comments

Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we share our thoughts with you on how you may need to change your mindset about your own web presence.

We talk about what a website means to your business, what you need to know to build your authority and why simply having a website doesn’t mean anything anymore.

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Start The New Year Right With Cocktails, Instagram And A Positive Attitude Toward Your Customers

Start The New Year Right With Cocktails, Instagram And A Positive Attitude Toward Your Customers

By Podcast, Ralph and Carol Lynn 8 Comments

Crack out the champagne because we just hit episode 50 of the Web.Search.Social Marketing Podcast!

On this episode we talk about why we don’t make new year’s resolutions (plus we confess to making a few) and we have a great conversation about how to talk to your customers from a can do/will do perspective. Ring in the new year with us and join us in our commitment to eliminating “not” words from our communications.

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Happy WHOlidays From The Web.Search.Social Marketing Podcast

Happy WHOlidays From The Web.Search.Social Marketing Podcast

By Podcast, Ralph and Carol Lynn 13 Comments

We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays!

Listen in for a little holiday fun and help us make 2015 even better by sharing YOUR questions and challenges so we can talk about topics that matter most to you.

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