Category

Ralph and Carol Lynn

How Bad Is Your Sales Pitch And Are You Missing The Millennial Boat?

How Bad Is Your Sales Pitch And Are You Missing The Millennial Boat?

By Podcast, Ralph and Carol Lynn 13 Comments

LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.

Read More
Run A Business? Now There's Even More Reason To Be A Pinterest Fan.

Run A Business? Now There’s Even More Reason To Be A Pinterest Fan.

By Podcast, Ralph and Carol Lynn 10 Comments

Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions. We also discuss the issue of patent trolls and whether that could spell problems for podcasters.

Plus we’re about to hit our 100th episode and we want to address your marketing challenges on it, so reply and email me your biggest challenges and we’ll talk about as many as we can next week.

Read More
So You Don't Know Anything About Online Marketing And Your Site Has No Traffic. What To Do?

So You Don’t Know Anything About Online Marketing And Your Site Has No Traffic. What To Do?

By Podcast, Ralph and Carol Lynn 13 Comments

The title says it all. Today’s conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… “I’m taking over as internet manager for my company and I know nothing about websites, design, etc. Where do I start?”

Wow! Nothing like getting thrown into the deep end of the pool. So on this episode we throw out a lifeboat and talk about exactly that – where to start. And it’s not with a website. Or with pay per click. Or SEO.

Listen in – and check out the show notes – for some “where to start” goodness, whether you’re on your own or planning to hire help.

Read More
Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

By Podcast, Ralph and Carol Lynn 12 Comments

This is a bit of a mashup episode because we really cover the gamut.

Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some

And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.

Read More
Podcasting Is For Losers, You Owe $70 For Website Backups And Other Marketing Myths

Podcasting Is For Losers, You Owe $70 For Website Backups And Other Marketing Myths

By Podcast, Ralph and Carol Lynn 7 Comments

After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.

We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.

Read More
CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

By Podcast, Ralph and Carol Lynn 8 Comments

Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.

Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.

Read More
Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

By Podcast, Ralph and Carol Lynn 7 Comments

It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode.

Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong…
Facebook ads to whether or not you need to think about retina graphics…
The deception of the 5-minute WordPress install to pop tarts and tapas!

Read More
The Trampoline Of Social Proof (Or The Vanity Of Numbers)

The Trampoline Of Social Proof (Or The Vanity Of Numbers)

By Podcast, Ralph and Carol Lynn 5 Comments

What do old video games, trampolines, social proof, creative inspiration and broken websites have in common? Well… not much, actually, except they all make an appearance on today’s podcast. We talk about how smart companies can use Pinterest, why social proof doesn’t prove anything, Facebook’s new changes that may result in fewer “likes” on your business page, plus wine, jazz hands and more!

Read More