Nadia Bracken Brings The Hotness

Nadia Bracken Brings The Hotness

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0178-nadia-bracken-brings-the-hotness.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. We Have The Best SuperFreds Just recently one of our favorite listeners sent us the most amazing gift – a Cuisinart tea brewer that lets us set the perfect temperature for any kind of tea we could possibly want. It’s gotten quite a workout since arriving on our doorstep from the wonderful Nadia Bracken and we don’t know what we did to deserve it, but we definitely appreciate it! We think we’ve converted her to be a Simpson & Vail fan, too, which is icing on the cake – or honey in the tea, perhaps. Thank you, Nadia, for bringing the hotness – literally! And while we’re on the topic of tea, don’t wait another second before you try SV’s Beatrix Potter blend. If you like chamomile, this is the perfect treat. Speaking Of SuperFreds And Tea… Our friend Cyndi (code name) Chamomile over at Simpson & Vail forwarded us yet ANOTHER email from the same persistent marketer we made fun of on one of our recent episodes. If you missed it, the emails started out as standard automated marketing then got more and more annoying as the sender apologized (rather unapologetically) for persisting. In this latest installment, the sender helpfully tried to make responding easier for Cyndi, by asking her to respond with a single letter – A, B, C or D – where each letter represented a different response. A. I’m busy but check back B. I’m not interested… and so...
Time Sucks, A Yucky Interface And Other Business Conundrums

Time Sucks, A Yucky Interface And Other Business Conundrums

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0176-time-sucks-a-yucky-interface-and-other-business-conundrums.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Please Welcome Our Favorite Brit! No, it’s not Ian Anderson Gray though he comes in at a close second. It’s Helen Gray, the other half of the amazing Gray team and she joins the Web.Search.Social family as the official voice of our intro. She’ll now be reading the episode number and has already recorded a bunch for us so we can record and shuffle the release dates without worrying that the episode number is stuck in the live recording. She’ll also be introducing the Seriously Social Moment and has given us a couple of hilarious bonuses that we’ll throw in somewhere unexpectedly. Thanks, Helen! The Delightful Beatrix Potter Tea We’re featuring a brand new Simpson & Vail tea this month! It’s safe to say we’ve become somewhat of tea snobs. No more bagged junk for us. And we’ve certainly had our pick of the good stuff thanks to our friends over at Simpson & Vail. This month it’s the Beatrix Potter blend which is an amazing herbal blend of rooibos, chamomile, rosehips, spearmint and lemongrass. Want to guess why we’re featuring this tea? Other than the obvious (it’s delicious). Because Easter is coming up! And Beatrix Potter, famous for her children’s stories, wrote The Tale of Peter Rabbit. Bunnies… Easter… just seemed to fit. This is a refreshing treat so try a tin from svtea.com. PS: Their tins are beautiful. We’ve got a bunch of samples in bags and we’re slowly replacing them with...
The Challenges Of Naming A New Product Or Business

The Challenges Of Naming A New Product Or Business

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0174-the-challenges-of-naming-a-new-product-or-business.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Naming A Product IS HARD. We’ve been hinting recently about a podcast tool that we’re developing and one of the first things we set out to do was name it. Four of the partners got together – Mike Brooks, Michael Campasano, Carol Lynn and me – and started brainstorming. Four months later, here we still are, and our product is still nameless. It’s been a challenging process for lots of reasons and that’s what we’re talking about today because if you’re starting a business or launching a product, you’re going to go through the same thing. We hope our experience can help you. Different Perspectives One of the challenges we faced was having four partners involved in the naming, each with a unique perspective. Mike, who is in charge of sales and marketing, wants something with a hook that he can speak from a stage or throw out at a trade show and have it be instantly memorable. Something you can type into a browser and find online even without being told how. Michael, who is in charge of branding and visual identity, is coming at the naming from a completely different perspective. He sees things in color and imagery and can see how certain words and combinations of words can create compelling visuals. Carol Lynn wants a good story, something she can tell in the marketing copy, on social media, in interviews and on blogs. Much like Carol Lynn, I want something with...
How Marketing Automation Fails When It Feels Like Automation

How Marketing Automation Fails When It Feels Like Automation

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0172-how-marketing-automation-fails-when-it-feels-like-automation.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. How Many F-Words Does It Take To Get To The Center Of A Bad Customer Experience? We were going to talk about the challenges of naming our new software tool but about half an hour before we were set to record, an interesting thing happened and it incited a bit of a rant. But it’s a rant with a purpose and a good lesson on the dangers of marketing automation. Grab a cup of your favorite Simpson & Vail tea (we’re loving the Valentine’s Day blend) and get ready. Rick Carlson Sends An Email Somehow Ralph got onto an email list for a product called SharpSpring. He didn’t sign up but for whatever reason they’ve been hammering him with marketing email after marketing email, signed from the founder Rick Carlson. A few days ago Ralph got yet another email that began with an apology – the variety that basically says, “Hey, sorry for bombarding you with emails but here’s another one anyway.” Ralph finally decided to see what the heck this software was about so he went to the website and 18 minutes later he got another email – with another apology, this time for being “creepy” – letting him know that they knew he’d been to the website, along with a screen shot of his activity. Yes, it sounds creepy but hey, we know we’re being stalked online, by everyone from Facebook to Google to “random business down the block.” As marketers we...
Website Costs And Dangerous Video Trends

Website Costs And Dangerous Video Trends

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0170-website-costs-and-dangerous-video-trends.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Welcome To The Web.Search.Social Episodic Content Show! More on that in a minute. But first… How Much Should A Website Cost? We’ve written about this a couple of times and just recently someone wrote to us who had read one of the articles we wrote a few years ago and asked us how those prices compare to today. The person who wrote in had gotten a quote for $15,000, which she said included a logo, branding, collateral and website. The cost, she said, was twice what she expected so she asked us for our opinion. Unfortunately we can’t make any kind of educated assessment based on that information because there’s no telling what is included – or not included – in the project. But we can say that a LOT of things can affect pricing. For example, will someone be doing the copywriting for you, or are you expected to bring your own? What about photography? What type of functionality will you require? A basic contact form? A photo gallery? A membership portal? There are a lot of options and quite a lot of services that can go into building a website. The job of the person who asked us the question – and yours, if you’re evaluating a proposal from someone to build your website – is to ask a lot of questions so you understand what you’re getting, from the content to the search optimization to the extent of the design services....
Storytelling, Productivity And Business Lessons Learned At Gunpoint

Storytelling, Productivity And Business Lessons Learned At Gunpoint

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0168-storytelling-productivity-and-business-lessons-learned-at-gunpoint.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Our First Episode of 2016! Yes, we took a longer hiatus than expected but we’re back, we’re caffeinated and we’ve got lots to talk about. This is part after-hours and part business so grab a cup of your favorite Simpson & Vail tea and join us as we talk about meditation, the whirlwind and lessons learned from having a gun pointed in our faces. Why Are We Here? Since it’s been a while we decided to reintroduce the purpose of our podcast, especially as we look forward to a new year ahead. Since the beginning of our podcast we’ve talked mostly about marketing but toward the last half of 2015 we shifted to talk more about business. And that’s what we want to continue doing in 2016. We want to focus on business because as an entrepreneur your business is part of your life. It intertwines with your family, your health, your lifestyle. It affects how you think and how you feel and the decisions you make. So ultimately our podcast is about taking on the challenges of having a business and a whole life. Here’s what we don’t want to do: give you the same stuff you can hear anywhere. How to get more Twitter followers. What to do about Pinterest or Facebook or growing your email list. We want to dig deep into what makes a business run and challenge common assumptions that can lead you down a dead end or keep...