A listener told us that she’s paying for marketing but doesn’t know what she’s paying for. We talk about a better a better way to communicate with your marketing team and how to get results.
A reasonably ranty look at WordPress 5.0 and Gutenberg, plus why we get up in the morning and don’t get bored with our jobs, and how Fancy Tea turned into a family story (and a great marketing opportunity).
In which we retcon the whole darn thing and return from a hiatus from a hiatus to talk about marketing. Be successful by NOT following the rules.
We’ve been asked an embarrassing number of times why it’s been so long since our last podcast, so here’s the short story. It begins with the death of our cat… through selling a house, running three businesses and traveling the country. Join us on our journey!
Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their persistence creates a branding problem for them.
As an entrepreneur you’re always going to be dealing with time issues, namely lack of it. Time sucks come in many forms, from big crises like death or health problems, to small ones like spam or unsolicited emails. But how do you deal with them?
Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some of the things we’ve done to work through the process.
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales.
We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange licensing schemes.
Does caffeine get you going or just create an illusion productivity? We talk about getting out of the whirlwind, learning to relax and what it takes to be productive. Plus how to tell a better business story and why empathy wins over confrontation.