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Podcast

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks. [Podcast Episode 3]

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

By Email Marketing, Podcast, With Guests No Comments

What does peanut butter and chocolate beer have to do with email subject lines?

That’s what you’ll find out if you listen to this episode of the Web.Search.Social Marketing Podcast.

In This Episode We Talk About:

* Why subject lines are so important.
* Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
* How to catch people’s attention so they’ll actually open your email.
* What NOT to do once you get them to open it.
* And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Visit https://www.websearchsocial.com/ for our blog and more info.
Call Ralph on his cell at 732.616.8364
Call Carol Lynn on her cell at 732.939.2017

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Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

By Marketing Insights & Strategy, Podcast, Readings 2 Comments

Yesterday we premiered the Web.Search.Social Marketing Podcast. Today we’ve got something a little different, too. It’s a blog post and it’s also got an audio version so you can read AND listen. Your choice.

Visit today’s blog to read or listen.

In the blog, I share a lesson learned from an email that I sent to our mailing list last week. If you received it, you may recall that Hello Kitty played a starring role. Well, she also has something to say about B2B marketing so visit to find out what that is. Because sometimes it’s great to talk theory and strategy and big ideas, but sometimes it’s much more helpful to read about something practical, something tested that WORKED.

Intrigued? Visit to read or listen now.

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Ryan Hanley, Shut Your Big Fat Face!

Ryan Hanley, Shut Your Big Fat Face!

By Marketing Insights & Strategy, Podcast, Ralph and Carol Lynn 12 Comments

This is it!

The first episode of the Web.Search.Social Marketing Podcast.

It feels like we’ve been planning it forever and thanks to the help and encouragement of some great people, we’re finally up and running. It’s also thanks to readers like you that we were inspired to go farther and wider to spread the message that marketing isn’t about secrets, gimmicks, ten-steps or simple tricks. It’s work, but it can also be fun, personally rewarding and most importantly profitable.

So join us on our journey to debunk some common marketing myths and to talk about things that really matter to your success. In this first episode we talk a little bit about how we got here and say a lot of thank-yous. We also throw in our marketing two cents to get the conversation going.

I’d love it if you would listen and then leave a comment letting us know what you think and what you would like to hear in future episodes.

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