Category

Podcast

Oct 06
Who Gets SEO In The Divorce?

Who Gets SEO In The Divorce?

By Marketing Insights & Strategy, Podcast, Ralph and Carol Lynn, Search Marketing

In today’s podcast episode, Ralph throws me under the bus, we talk divorce and for the first time ever, I don’t end up with my mic muted.

Today’s episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction.

Search is important for a lot of businesses that rely on it for leads and customers but it’s also one of the least forgiving areas when it come to the “try – test – measure – try again” approach. Listen in as we share our thoughts on SEO, the dos, don’ts and definitely nots. We also talk email marketing and more.

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Oct 02
Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

By Podcast, With Guests, Writing & Content Marketing

In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business.

Before you write it off as something that’s outside your wheelhouse, consider this:

2015 car models are being equipped by default with podcast listening options.

More and more people are listening to podcasts every day.

It’s a relatively untouched frontier where you can have a voice and it’s a lot more likely to be heard instead of drowned out by the competition.

Add “podcast show” to your résumé and watch the competition fade. It doesn’t have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.

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Oct 01
Forget About Content Being King. Forget About Contact Being King. Let's Talk About The Queen.

Forget About Content Being King. Forget About Contact Being King. Let’s Talk About The Queen.

By Marketing Insights & Strategy, Podcast, Readings

Something is king.

I’m not sure what, but every day it seems to change.

One day Content is King. The next, it’s engagement. Then it’s disruption. A few days ago, my nemesis (and good friend) David Deutsch of SynergiSocial wrote an article proclaiming that “contact”, not “content” is king.

Ok, so what is King?

The answer is simple. There is no king.

Here’s a different way to think about marketing.

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Sep 30
The Difference Between Magical Thinking And Actual Marketing

The Difference Between Magical Thinking And Actual Marketing

By Marketing Insights & Strategy, Podcast, Readings

Tell me if you’ve heard this one before:

If you want to promote and grow your business, connect with influencers.

You can’t go a half-mouse-click without someone telling you how to connect with influencers and why you really, really, really need to do that.

I’ve discussed this in detail before but suffice it to say that trying to “connect with influencers” is the sort of magical thinking, right up there with “write epic content” and “just make it go viral”, that will hinder and even kill your true marketing success.

If you want your business to succeed, here’s a better way to market.

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Sep 25
Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

By Podcast, With Guests, Writing & Content Marketing

Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you?

That really burns our buns!

On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content theft and what you can do to protect your intellectual business property.

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Sep 24
The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

By Podcast, Readings, Writing & Content Marketing

Take a moment to think about the business buzzword that drives you most crazy.

Synergy?

Thought leadership?

“Next level”?

Each of those makes me cringe a little… especially “next level” because couldn’t the next level be down?

Buzzwords are overused, cliché and sometimes downright silly. Every industry has them. But there is only one word that you should squash completely before it stings you. Want to guess what it is?

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Sep 23
My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

By Marketing Insights & Strategy, Podcast, Readings

Guess what? Your marketing company can make things really simple for you.

They can pay for your hosting, your domain renewal, your email software, and your social scheduling software. They can itemize all of those expenses for you and then send you one bill.

Easy peasy. Lemon Squeezy.

But I want to share two stories with you that illustrate the downside of the easy-peasy-one-bill method so you’ll see why it’s so important to know who owns your accounts and services.

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Sep 22
Oh, The Outrage! The Reality Of Trying To Please Everyone With Your Marketing

Oh, The Outrage! The Reality Of Trying To Please Everyone With Your Marketing

By Podcast, Ralph and Carol Lynn

Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones.

While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album.

Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.

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Sep 18
Business Card Marketing: Titles Don't Matter Except When They Do

Business Card Marketing: Titles Don’t Matter Except When They Do

By Marketing Insights & Strategy, Podcast, Readings

Are you a Firestarter?

How about a Ninja? Chief Fun Maker? Executive Content Czar?

When it comes to the titles that people put on their business cards, I’ve seen some pretty interesting things. But the big question is: does that help or hurt them?

Read or listen to today’s blog to find out.

Even if you think you know the answer, I bet you’ll be surprised by some of the ideas that you can try on your own to find out what title suits you best.

Find out how to make a title work for you.

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