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Podcast

Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

By Podcast, Ralph and Carol Lynn 10 Comments

Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones.

If you want to get off center and see results from your marketing, this is for you.

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Once Upon A Time There Was A Podcast About Storytelling For Business With Protagonist Téa Silvestre

Once Upon A Time There Was A Podcast About Storytelling For Business With Téa Silvestre

By Podcast, With Guests 3 Comments

Snuggle up in your comfy chair and settle in for a good yarn. Today we talk to story spinner, tale teller and podcast protagonist Téa Silvestre about how, when and why to tell your business story. I don’t know about you but I’ve got a nice cup of tea with honey and a couple of chocolate chip cookies. What’s your favorite way to enjoy a story?

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SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

By Podcast, Readings, Search Marketing 9 Comments

It’s The Great Google Paradox: the less your site seems “optimized” the better optimized it will be.

Google wants us to focus on content and not on search results. But that has led to a lot of confusion about what’s right, what’s wrong, when you’ll get in trouble and what you should really be doing to optimize your site to be found in search.

Today I tackle a few of the pitfalls of optimization and share some insight into a smarter way to approach SEO.

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You Don’t Have To Hate Marketing Or Run Marketing Campaigns That Make People Hate You

You Don’t Have To Hate Marketing Or Run Marketing Campaigns That Make People Hate You

By Podcast, Ralph and Carol Lynn 11 Comments

Today we thank you, Fred, for keeping us going by pointing out the madness in marketing. Today’s madness comes courtesy of a Fred who pointed out one marketer’s opinion that “it’s ok to hate marketing.” Well, we have a field day with that and thus follows a conversation and a bit of a rant about high pressure, disingenuous marketing.

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Marketing Can Be Oh, So Pinteresting With Cynthia Sanchez

Marketing Can Be Oh, So Pinteresting With Cynthia Sanchez

By Podcast, With Guests 12 Comments

Today we welcome Cynthia Sanchez, mother of the Web.Search.Social Marketing Podcast and Pinterest marketer extraordinaire. You can’t go two pins across the internet without seeing Cynthia pop up and for good reason – when it comes to marketing your business on Pinterest, she has all the insight, advice and know-how you need.

Listen in as we talk the whats, whys and why-nots when it comes to marketing your business on Pinterest.

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Attack Your Biggest Social Marketing Challenges With MavSocial

Attack Your Biggest Social Marketing Challenges With MavSocial

By Podcast, Readings, Social Marketing 5 Comments

Faster.

Easier.

Wouldn’t it be better if your social marketing was both?

We rarely talk tools but today I want to share one with you that has some nifty features that I’ve used to make my own social marketing faster and easier.

It’s called MavSocial and it lets you buy, store, edit, schedule and share photos, audio and video from one account. If it sounds like Hootsuite or Buffer that’s because of the scheduling part. But wait until you find out about some of the other tricks up its sleeve.

If this sounds useful to you there is a free account you can sign up for, no credit card required. I’ve enjoyed this tool and I hope you do too.

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How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

By Email Marketing, Podcast, Ralph and Carol Lynn 3 Comments

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Read the poem, listen to the podcast then go do your homework (because we give you some!)

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Social Marketing Simplified: Manage Images and Plan Campaigns With MavSocial

Social Marketing Simplified: Manage Images and Plan Campaigns With MavSocial

By Podcast, With Guests 3 Comments

Today’s podcast episode is a little different because we don’t usually talk tools, but this one stood out. We were first introduced to MavSocial through a campaign they’re running on Triberr. We’ve had a couple of weeks to try out the tool and it has some pretty neat features that might work for your business.

Listen in as we talk with MavSocial’s founder Matthew Holden about where MavSocial came from, where it’s going, why we need yet another social management tool and how this one can help with your social management.

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Web, Search And Social Marketing: DIY Or CTM?

Web, Search And Social Marketing: DIY Or CTM?

By Marketing Insights & Strategy, Podcast, Readings 20 Comments

Ralph and I have a shared philosophy when it comes to things like home improvements, automobile repair and event planning. It’s the CTM philosophy and it involves one or the other of us picking up the phone to Call The Man.

It’s our generic way of saying, “Let someone else deal with it, preferably someone who knows what they’re doing.”

When it comes to marketing, there are some things you can DIY and others you definitely shouldn’t. Here’s what you can comfortably tackle (and when) and what you should think about hiring out (and why).

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Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

By Podcast, Ralph and Carol Lynn 11 Comments

Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.

We talk storytelling, social marketing (for profit!) and more. Pour a glass of wine and share your thoughts!

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