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Podcast

Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

By Podcast, Readings, Search Marketing 9 Comments

If you hire an SEO company they may be giving you exactly what you asked for but still not be producing the results you want. Be clear on what you really want out of SEO because it probably has nothing to do with your position in Google.

This is a story of two clients who asked for one thing but meant another and why it’s so important to know what kind of results you really want.

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How Do I Get More Traffic To My Website?

How Do I Get More Traffic To My Website?

By Podcast, Readings, Website Design & Marketing 3 Comments

Of all the questions I’m asked by customers and prospects alike, this one ranks in the top three. Even people who don’t check their analytics and barely know what analytics are have the presence of mind to ask how to get more people to visit their website.

I’m going to tell you one of the best kept secrets of increasing website traffic:

It’s easy.

I’m also going to share some tactics for doing it but there’s a twist at the end of the post, so stick around.

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In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

By Podcast, Ralph and Carol Lynn 10 Comments

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer.

Website? Gone.

Email? Gone.

Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

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Fun, Joy And Excitement… You Can Have All That And Great Marketing, Too. Get Inspired By Bryan Kramer.

Fun, Joy And Excitement… All That And Great Marketing, Too. Get Inspired By Bryan Kramer.

By Podcast, Social Marketing, With Guests 9 Comments

Today we welcome Bryan Kramer to our podcast and we’re admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you.

And if you haven’t entered to win an autographed copy of his book “H2H” and you’d like a chance, reply to this email and let me know. We’re picking the 5 winners on Friday December 5th!

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I'm Writing A Ton Of Great Content But Not Getting Leads. Why?

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

By Podcast, Readings, Writing & Content Marketing 15 Comments

If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.

If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.

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All I Really Need To Know About Marketing I Learned From Being Human

All I Really Need To Know About Marketing I Learned From Being Human

By Podcast, Ralph and Carol Lynn 14 Comments

As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics?

Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!

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Put Some Fun Into Your Day: Your Business Depends On It

Put Some Fun Into Your Day: Your Business Depends On It

By Podcast, Readings, True Stories 30 Comments

It’s Thanksgiving week here in the U.S. which means if you’re not planning the turkey or cooking the turkey then you’re certainly thinking about eating the turkey – or whatever favorite Thanksgiving treat you eat enough of to put you into a weekend-long food coma.

So rather than give you a lesson in my marketing processes, social media management plans or how I segment email lists (we’ll save those for January after the hangovers have worn off), today I’d like to share a little fun – because when we’re down in the trenches of business and marketing it can be very easy to forget that there is such a thing.

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Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of "Free" And Whole Lot Of Thankfulness

Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of “Free” And Whole Lot Of Thankfulness

By Podcast, Ralph and Carol Lynn 7 Comments

It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are.

Today we tackle problems with social sharing plugins and “page not found” errors on Facebook, why it’s time to change your thinking about SEO, some thoughts on what “free” means plus a few thank yous to some wonderful people.

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The Best Time To Start Marketing Is Before You Start Marketing. Find Out How With Sarah Peters.

The Best Time To Start Marketing Is Before You Start Marketing. Find Out How With Sarah Peters.

By Podcast, With Guests 3 Comments

They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start!

If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start.

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Is Your Website Generating Leads? Fix These Things Now To Improve Your Chances.

Is Your Website Generating Leads? Fix These Things Now To Improve Your Chances.

By Podcast, Readings, Website Design & Marketing 4 Comments

Building a customer-focused, lead-generating site is a lot of work. The “building” part of a website is the easy part. But knowing what to build? Not so much.

That’s why so many sites languish and turn into an expense instead of a business asset that makes you money. Today I share a short list of things that you can improve on your site – from the tiny fixes to the big-picture strategy – that will increase your chances of pulling people in, keeping them there and getting them to take action.

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