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Podcast

Ralph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In The SEO Wars?

Ralph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In The SEO Wars?

By Podcast, With Guests 4 Comments

SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they put their heads in the sand and opt out entirely. Well, we’re here to say that you don’t have to do either! Listen as we talk to Pam Aungst of Pam Ann Marketing about what you need to know to make good SEO decisions.

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What Happens If Your Web Developer Dies? And Other Such Musings.

By Marketing Insights & Strategy, Podcast, Readings One Comment

Almost every business I came in contact with in 2014 had no idea where or how their business domain name was registered. Other people were paying vendors such as web developers or marketers but had no contract or work agreement. They simply paid and had no expectation of what they were to get in return.

In one case, a prospect of ours was paying three different companies for the same service – and they didn’t even need it.

Don’t let this be you! Here’s a short list of things that you should do before the end of January to assure business continuity and peace of mind in the new year.

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Skip The Marketing Resolutions. Lead With Results Instead.

Skip The Marketing Resolutions. Lead With Results Instead.

By Marketing Insights & Strategy, Podcast, Readings 656 Comments

Every year the gurus explode with books and blog posts telling you how to REALLY lose weight/get smarter/stop smoking/start running/volunteer more/work less.

I Googled “marketing resolutions” before writing this and discovered no shortage of advice for everything from “create a delightful mobile experience” to “be more consistent with marketing.” And while some of the advice is solid, most of it is all about the “what” and lacks a focus on the “why”.

So this year, do your business a favor and skip the resolutions. Try approaching your marketing from results first and see how the resolutions make – and keep – themselves.

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Start The New Year Right With Cocktails, Instagram And A Positive Attitude Toward Your Customers

Start The New Year Right With Cocktails, Instagram And A Positive Attitude Toward Your Customers

By Podcast, Ralph and Carol Lynn 8 Comments

Crack out the champagne because we just hit episode 50 of the Web.Search.Social Marketing Podcast!

On this episode we talk about why we don’t make new year’s resolutions (plus we confess to making a few) and we have a great conversation about how to talk to your customers from a can do/will do perspective. Ring in the new year with us and join us in our commitment to eliminating “not” words from our communications.

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Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

By Marketing Insights & Strategy, Podcast, Readings 2 Comments

Today’s short form podcast is a story that I wrote for Butter & Beast, a storytelling project hosted by my friend Téa Silvestre of The Story Bistro.

It’s 12 days of stories from entrepreneurs that tie a business tale into a recipe – perfect for sharing and eating during the holidays!

If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com. While you’re there, subscribe so you’ll be notified when the next story and recipe is published!

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Happy WHOlidays From The Web.Search.Social Marketing Podcast

Happy WHOlidays From The Web.Search.Social Marketing Podcast

By Podcast, Ralph and Carol Lynn 13 Comments

We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays!

Listen in for a little holiday fun and help us make 2015 even better by sharing YOUR questions and challenges so we can talk about topics that matter most to you.

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Passion And Business Go Together Like Chicken And Waffles

Passion And Business Go Together Like Chicken And Waffles

By Podcast, With Guests 6 Comments

Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994.

She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out!

And if you’d like a chance to win an autographed copy of the book, reply and let me know by FRIDAY!

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Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

By Podcast, Ralph and Carol Lynn 6 Comments

Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan.

But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone.

Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you.

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Mike Brooks and the OLG Formula

Marketing Products: The Good, The Bad And The Nebbish, Sponsored By Mike Brooks And The OMG Formula

By Podcast, Ralph and Carol Lynn 4 Comments

Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.

We also delve into the difference between a good product and a bad product so listen in for some insights if you’re thinking of either creating – or buying! – an educational or information product online.

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Designer Aaron Wood On Building A Social Media Empire With Posters, Propaganda And Popularity

Designer Aaron Wood On Building A Social Media Empire With Posters, Propaganda And Popularity

By Podcast, Social Marketing, With Guests 3 Comments

Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”.

Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now!

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