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Podcast

Jan 27
It's Time To Consider Your Business Super Fan Bubble

It’s Time To Consider Your Business Super Fan Bubble

By Marketing Insights & Strategy, Podcast, Readings

The super fan bubble is a collection of dedicated and loyal fans. Fans that will not only consume your content but take action on your behalf. They’ll buy your products, listen to your shows, share your tweets. The super fan bubble is great, but it can also be a plateau that slows growth.

The goal of any business endeavor is to continue to grow your audience or customers. So you need to cultivate relationships with the people in your super fan bubble while creating strategies to help you grow the bubble to include more super fans.

This is my perspective on getting out of your super fan bubble by collaborating with the competition.

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Jan 26
If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

By Podcast, Ralph and Carol Lynn

Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we share our thoughts with you on how you may need to change your mindset about your own web presence.

We talk about what a website means to your business, what you need to know to build your authority and why simply having a website doesn’t mean anything anymore.

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Jan 22
Relationship Building With Authentic, Intelligent and Responsible Social Media

Relationship Building With Authentic, Intelligent and Responsible Social Media

By Podcast, With Guests

It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.

We take on some tough social media questions, like what you should and shouldn’t say online, whether you always need to be positive, how to be transparent, whether it’s ok to talk politics and when to use – and not use – automation.

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Jan 21
Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

By Branding & Design, Podcast, Readings

Branding consistency is important. But businesses can get so caught up in their day to day operations that they fail to present a unified visual identity or worse, they don’t portray a strong message about the product or service they’re selling.

Today I want to talk to you about a small business that made this error. What business did that?

Mine.

Yup.

We did that. Or rather failed to do that.

I’d like to share our branding journey with you along with some strategies you can use to make your own visual identity the strongest it can be.

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Jan 20
Social Media Marketing Myths That Are Costing You Money

Social Media Marketing Myths That Are Costing You Money

By Podcast, Readings, Social Marketing

There are two ways that marketing costs you money. One is in the actual costs that you pay out – to vendors and agencies, for tools and subscriptions to support your marketing. And the second is by spending time – or paying other people to spend their time – doing things called “social media marketing” that aren’t contributing in any way to your bottom line.

That thing you’re calling “social media marketing” may just be another line item in the expense column and if you’re ok with that, if you’re using social media just for fun and diversion, then you can skip this article. But if you actually want to make money marketing instead of just spend money doing it, read on.

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Jan 15
In Which Questionable Things Happen With Puppets, Elves And Social Media With Janet E. Johnson

In Which Questionable Things Happen With Puppets, Elves And Social Media With Janet E. Johnson

By Podcast, With Guests

If you don’t know Janet E. Johnson yet then you’re in for a treat. She hosts her own video podcast called Social Media Hangout Time but it’s not just any old podcast – it’s a podcast with a puppet! What better way to make social media lessons memorable than to tell them with a little… panache?

Janet knows more than puppets, though. She’s a social media whiz who gets real about strategy and results. Listen as she joins us today to talk about the five things you need to know to be successful with social media.

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Jan 14
Is Your Business Analytics Yours? Probably Not. Here's Why That's A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

By Podcast, Readings, Search Marketing

Recently we welcomed a new client and asked their old developer to give us administrative access to our client’s Google analytics. But we discovered that the developer had set up analytics incorrectly. The result?

Well, in this case it’s goodbye to years of data. Here’s what you need to know about setting up – and owning – your Google analytics so you don’t get caught in the same trap.

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Jan 13
Don’t Hire A Web Developer Or Marketing Company Until You Read This

Don’t Hire A Web Developer Or Marketing Company Until You Read This

By Podcast, With Guests

Even the simplest of sites can take weeks of dedicated effort and even then the creation process never really ends. You’ll forever be perfecting and learning, adding and growing.

But to destroy a website and take a business’s lifeblood with it? Well, as one of our newest clients learned, that only takes a few hours in between firing an unethical developer one night and waking up the next morning to scorched earth.

In this podcast episode we talk with Mike Ash, the business owner who lived through this scenario, and we get his take on the experience, from hiring to firing his developer and how he dealt with the aftermath. We also have an accompanying article with a slew of red flags that should make you think twice about hiring your own developer or marketing company.

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