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Podcast

Feb 12
An Absurdly Reasonable Conversation With The Founder Of Snip.ly In Which We Vehemently Disagree Without Yelling Or Name Calling

An Absurdly Reasonable Conversation With The Founder Of Snip.ly In Which We Vehemently Disagree Without Yelling Or Name Calling

By Podcast, With Guests

I recently learned of a tool called snip.ly that lets you put your call to action on someone else’s website. The premise is that you can take a web page – say, from Web.Search.Social – and when you share a link to that page via your social networks, someone can click and BAM! There’s a popup with your link or newsletter signup or product download right there on the Web.Search.Social site. Sounds cool, huh?

Well, just wait until you consider the fact that someone might be putting their calls to action on YOUR site or blog. And instead of signing up for YOUR email newsletter, your readers are now singing up for someone else’s newsletter. Or buying their product. Or contacting them. And you may not even know it’s happening.

In today’s podcast and accompanying article, we tackle this dilemma head on by talking to one of the founders of the tool and asking him, WTF?

Listen in and read the article to understand just what this tool does, and how to keep it from being used on your site if you’re not into sharing your home with strangers and letting them profit from your hard work.

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Feb 11
Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

By Marketing Insights & Strategy, Podcast, Readings

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

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Feb 10
When Is Marketing Not Marketing?

When Is Marketing Not Marketing?

By Marketing Insights & Strategy, Podcast, Readings

When it comes to marketing there are a lot of ways to do it. And it’s wonderful to have so many opportunities but at the same time it can be so overwhelming that we end up with decision paralysis.

Marketing fundamentals may be the same: provide a good product or service that people need then get them to want it so they’ll buy it. But the mechanics of making that happen – the strategies and tactics that you’ll ultimately employ – will vary greatly.

Here are just a few things to consider about whether a marketing idea is good – for you.

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Feb 09
In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

In Which We Tackle Email Marketing Challenges And Ecommerce Conundrums

By Podcast, Ralph and Carol Lynn

Freduary continues with another episode dedicated to all things SuperFred. Today we tackle a tough question about email marketing asked by one of our email subscribers: are we training him to ignore us? Ouch!

We explore the possibility and pose this question to you: are you getting what YOU want out of being on our email list? What can we do to make your subscription better?

We also have an interesting conversation about marketing your Etsy shop and the challenges of eCommerce so join us for a jam packed episode of goodness.

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Feb 05
Ian Anderson Gray Tells The #JasonWiserBot To Be Authentic And Not A Robot On Social

Ian Anderson Gray Tells The #JasonWiserBot To Be Authentic And Not A Robot On Social

By Podcast, Ralph and Carol Lynn

Freduary continues with this all-Fred episode! It’s a short one because our originally planned guest episode with Jeff Sieh ended up sounding pretty darn tinny and Jeff was kind enough to offer to reschedule and try again.

So today we talk about some of our favorite Freds, what they’ve got going on and how that can help you, including Ryan Hanley and Content Warfare, Jason Wiser and the Social Warfare Social Sharing plugin and more.

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Feb 04
The One Business Question You Need To Ask If You Want Successful Marketing

The One Business Question You Need To Ask If You Want Successful Marketing

By Podcast, With Guests

Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.

In this episode we talk about

– The one word that matters most to the success of your marketing
– Why we love the Social Warfare plugin
– Why we don’t love Snip.ly
– And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture

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Feb 03
The Two Toughest Social Media Marketing Questions You Have To Answer

The Two Toughest Social Media Marketing Questions You Have To Answer

By Podcast, Readings, Social Marketing

Should I have a Facebook page? Is my audience on Twitter? Do I have time to invest in social marketing? Why am I doing this?

Those are all great questions but they’re not the questions I’m talking about today. The questions I’m talking about today are even tougher than that and have a lot more to do with your business approach and philosophy than with the mechanics of marketing. They may keep you up at night for a little while but if you can get to the bottom of them you’ll have more fun and do better business.

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Feb 02
The Art And Power Of Being Human On Social Media Plus More On Content Curation And Co-Opting

The Art And Power Of Being Human On Social Media Plus More On Content Curation And Co-Opting

By Podcast, Ralph and Carol Lynn

It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary, a month dedicated to all things SuperFred. If you don’t know what that means, you’ll have to listen and find out!

We talk about what it means to be an influencer, how to connect with people online even if it feels like you don’t know anyone, why we don’t advocate content curation as a marketing tactic, plus we talk about a new tool in town that lets people co-opt your content without you being the wiser.

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Jan 29
Blogging, Content Creation And Marketing Mindset

Blogging, Content Creation And Marketing Mindset

By Podcast, With Guests

If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson.

Our topic is all blogging, all the time. We talk about why it matters, how to do it with a focus on closing business, the difference between creating, curating and stealing and a whole lot more. We also might be having too much fun but you’ll have to listen for yourself and let us know what you think.

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Jan 28
The Confounding Practice Of Content Curation

The Confounding Practice Of Content Curation

By Podcast, Readings, Social Marketing

Today I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. And if you just read that sentence and immediately thought, “But….” then this is for you.

Arguments… debunked.

Challenges… debunked.

“Buts”… debunked!

Join me in the land of lead generation and practical marketing tactics. Here’s why there’s no home for curation there.

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