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Podcast

CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

By Podcast, Ralph and Carol Lynn 8 Comments

Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.

Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.

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Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

By Podcast, Readings, Social Marketing 10 Comments

If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…

It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.

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Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

By Podcast, Ralph and Carol Lynn 7 Comments

It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode.

Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong…
Facebook ads to whether or not you need to think about retina graphics…
The deception of the 5-minute WordPress install to pop tarts and tapas!

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Throw Off The Tyranny Of Perfection And Get Your Marketing Done

Throw Off The Tyranny Of Perfection And Get Your Marketing Done

By Podcast, With Guests 3 Comments

Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!

We talk about…

How to stop overthinking and just get started
Whether or not you should be worrying about how many likes, shares, fans, plusses and other “numbers” your content generates
What Google’s “accuracy algorithm” can mean for the future of search
And more about making customers happy, building real community and having fun!

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The Trampoline Of Social Proof (Or The Vanity Of Numbers)

The Trampoline Of Social Proof (Or The Vanity Of Numbers)

By Podcast, Ralph and Carol Lynn 5 Comments

What do old video games, trampolines, social proof, creative inspiration and broken websites have in common? Well… not much, actually, except they all make an appearance on today’s podcast. We talk about how smart companies can use Pinterest, why social proof doesn’t prove anything, Facebook’s new changes that may result in fewer “likes” on your business page, plus wine, jazz hands and more!

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Generate Traffic And Business With Pinterest

Generate Traffic And Business With Pinterest

By Podcast, With Guests 15 Comments

Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)

Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins. We talk rich pins, promoted pins, correct pin dimensions and orientation, how to capture interest, how to optimize for search, for mobile and more!

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The Value Of Good Branding And Visual Design And Why A Logo Is Worth More Than $5

The Value Of Good Branding And Visual Design And Why A Logo Is Worth More Than $5

By Podcast, With Guests 14 Comments

If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?

Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.

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Build Your Marketing House With Your Own Bricks… And Keep The Poachers Off Your Land!

Build Your Marketing House With Your Own Bricks And Keep The Poachers Off Your Land!

By Podcast, Ralph and Carol Lynn 17 Comments

It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why).

Join us as we talk about why email marketing isn’t dead, the changes over at Pinterest that have marketers up in arms and whether or not you “own” the content you produce.

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How To Market And Promote Your Book Without Being Icky

How To Market And Promote Your Book Without Being Icky

By Podcast, With Guests 13 Comments

Have you written a book or are you perhaps still writing one? How about dreaming of writing one?

Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more of a challenge than just committing many thousands of words to a page. Even before you’re done writing, the challenging process of marketing and promoting that book must begin. But with all the books being published, including a plethora of self-published books, where do you start?

That’s what we tackle today with a professional in the PR and marketing industry who knows a thing or two about promoting books.

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Stop Following Marketing Rules And Start Being Human

Nix The Rules And Add Some Magic To Your Marketing

By Podcast, Ralph and Carol Lynn 9 Comments

In yet another Freduary episode, we welcome Melanie Kissell who knows a thing or two about adding magic to marketing. We talk with her today about nurturing your online relationships, skipping the automation and why she hates Brussels Sprouts.

We also expand a bit more on our conversation with Snip.ly founder Chris Bowal, caution against apologizing too much and share a bunch of resources that can help you add a little magic to your marketing.

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