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Podcast

Apr 28
Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

By Marketing Insights & Strategy, Podcast, Readings

How can my content be shared more on Triberr?

I get asked that question every day several times a day. The short answer is “write good content that people will want to share.” But of course nothing is ever as easy as that. So I want to present some ideas on how you can get your content viewed by more people using Triberr as a tool.

If you are a blogger, podcaster or YouTuber who produces great content and you’re struggling to find an audience, give Triberr a shot – it’s easy, it’s free and these tips will help you make the most of it.

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Apr 27
So You Don't Know Anything About Online Marketing And Your Site Has No Traffic. What To Do?

So You Don’t Know Anything About Online Marketing And Your Site Has No Traffic. What To Do?

By Podcast, Ralph and Carol Lynn

The title says it all. Today’s conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… “I’m taking over as internet manager for my company and I know nothing about websites, design, etc. Where do I start?”

Wow! Nothing like getting thrown into the deep end of the pool. So on this episode we throw out a lifeboat and talk about exactly that – where to start. And it’s not with a website. Or with pay per click. Or SEO.

Listen in – and check out the show notes – for some “where to start” goodness, whether you’re on your own or planning to hire help.

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Apr 16
Picture Perfect Marketing: How Great Custom Photography Can Make Your Business Money

Picture Perfect Marketing: How Great Custom Photography Can Make Your Business Money

By Podcast, With Guests

Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they’re product shots or pictures of you and your staff in action, Paul wants to showcase your business so you’ll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.

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Apr 14
Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

Monetizing Content, Social Media Outrage, Keeping Facebook Ads On Message And #Cynthia2016

By Podcast, Ralph and Carol Lynn

This is a bit of a mashup episode because we really cover the gamut.

Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some

And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.

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Apr 09
My Marketing Content Isn't Resonating. My God, What Shall I Do?

My Marketing Content Isn’t Resonating. My God, What Shall I Do?

By Podcast, With Guests

How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches creative writing to undergrads at Rutgers University. So when it comes to talking about writing good… er, real good… er, the goodest… Laryssa knows her stuff. She has some great stories to share about how to fund and promote a self-published book plus lots of insight into what it takes to create good business content, even if you’re not a writer.

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Apr 06
Why Settle For Meh When Your Marketing Could Be Super Awesome?

Why Settle For Meh When Your Marketing Could Be Super Awesome?

By Podcast, With Guests

We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.

Today we talk about “hugging your haters” and why having haters is better than having people who think your business is just “meh”, the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say “jolly hockey sticks”. Does it get any better than that?

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Apr 02
Podcasting Is For Losers, You Owe $70 For Website Backups And Other Marketing Myths

Podcasting Is For Losers, You Owe $70 For Website Backups And Other Marketing Myths

By Podcast, Ralph and Carol Lynn

After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.

We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.

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Mar 31
At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

By Podcast, With Guests

You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.

Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.

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Mar 26
How To Market Without Marketing In A Parallel Universe

How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone

By Podcast, With Guests

Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.

Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.

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Mar 25
Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks “Race Together” Campaign Failed To Fail

By In The News, Podcast, Readings

Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.

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