Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking

Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0179-ian-anderson-gray-on-the-business-and-personal-sides-of-conference-speaking.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. The Inside Scoop On Speaking Gigs Today we’re joined (again!) by our second favorite Brit and Chief Executive Research Dude Ian Anderson Gray because he recently spoke at a conference called Social Media Summit Ireland and we want to hear all about it. Paid Or Unpaid? We talk a lot about not doing stuff for free, and that can include refusing to speak at an event if you’re not paid to do it. But there are some pretty big events that don’t pay speakers, and yet they seem to get great speakers every time. How is that possible? The thing for Ian is not so much what the literal dollar amount is, but the long-term benefits of participating in the events. Ian says, “It’s all about connecting with other people. You never know what’s going to happen.” Ian has built relationships, engaged in masterminds with people he has met and developed a referral network that has contributed tremendously to the growth of his business. So even though he didn’t get paid for the event, he did profit from it – not just financially in the long term, but personally, professionally and emotionally. He got a lot of value out of sharing ideas and learning from other people. And, as Ian admits, it was fun! Fun Is Underrated Ian says something we agree with wholeheartedly, and that’s that sometimes we all take ourselves too seriously. We do our jobs seriously and take our competition...
Nadia Bracken Brings The Hotness

Nadia Bracken Brings The Hotness

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0178-nadia-bracken-brings-the-hotness.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. We Have The Best SuperFreds Just recently one of our favorite listeners sent us the most amazing gift – a Cuisinart tea brewer that lets us set the perfect temperature for any kind of tea we could possibly want. It’s gotten quite a workout since arriving on our doorstep from the wonderful Nadia Bracken and we don’t know what we did to deserve it, but we definitely appreciate it! We think we’ve converted her to be a Simpson & Vail fan, too, which is icing on the cake – or honey in the tea, perhaps. Thank you, Nadia, for bringing the hotness – literally! And while we’re on the topic of tea, don’t wait another second before you try SV’s Beatrix Potter blend. If you like chamomile, this is the perfect treat. Speaking Of SuperFreds And Tea… Our friend Cyndi (code name) Chamomile over at Simpson & Vail forwarded us yet ANOTHER email from the same persistent marketer we made fun of on one of our recent episodes. If you missed it, the emails started out as standard automated marketing then got more and more annoying as the sender apologized (rather unapologetically) for persisting. In this latest installment, the sender helpfully tried to make responding easier for Cyndi, by asking her to respond with a single letter – A, B, C or D – where each letter represented a different response. A. I’m busy but check back B. I’m not interested… and so forth...
The Creative Process Is Not All Rainbows And Unicorns

The Creative Process Is Not All Rainbows And Unicorns

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0177-the-creative-process-is-not-all-rainbows-and-unicorns.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. A Repeat Performance From A Fan Fave Today we welcome back Christopher Leone who made an appearance on our podcast almost exactly a year ago to talk about his film (or is it TV series?) Parallels. If you haven’t caught it on Netflix, you’re missing some sci-fi fun. Funny story… we had just been thinking about Chris, whether there would be another Parallels release and what he was up to these days when like a karmic explosion we got an email from him saying that he was working on a book and would love to talk to us. Likewise! And thus this conversation was born. A Creative Maniac Chris has created a LOT. Parallels, which brought us to him, a TV show called the Lost Room, other short films, a comic book, and now he’s working on a young adult fiction novel about a mysterious black orb… but let’s not do any spoilers. He does so much that we can’t help but wonder how he does it. He’s got a pretty smart answer, which is that he tries to work on only one thing at a time and keep going until it’s done before he takes on another project. For creatives who can easily find themselves starting and starting and starting… the idea to “finish what you started” is pretty good advice! Getting started on the creative process is fun. So many ideas! So much potential! It’s easy to fall off and look for...
Time Sucks, A Yucky Interface And Other Business Conundrums

Time Sucks, A Yucky Interface And Other Business Conundrums

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0176-time-sucks-a-yucky-interface-and-other-business-conundrums.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Please Welcome Our Favorite Brit! No, it’s not Ian Anderson Gray though he comes in at a close second. It’s Helen Gray, the other half of the amazing Gray team and she joins the Web.Search.Social family as the official voice of our intro. She’ll now be reading the episode number and has already recorded a bunch for us so we can record and shuffle the release dates without worrying that the episode number is stuck in the live recording. She’ll also be introducing the Seriously Social Moment and has given us a couple of hilarious bonuses that we’ll throw in somewhere unexpectedly. Thanks, Helen! The Delightful Beatrix Potter Tea We’re featuring a brand new Simpson & Vail tea this month! It’s safe to say we’ve become somewhat of tea snobs. No more bagged junk for us. And we’ve certainly had our pick of the good stuff thanks to our friends over at Simpson & Vail. This month it’s the Beatrix Potter blend which is an amazing herbal blend of rooibos, chamomile, rosehips, spearmint and lemongrass. Want to guess why we’re featuring this tea? Other than the obvious (it’s delicious). Because Easter is coming up! And Beatrix Potter, famous for her children’s stories, wrote The Tale of Peter Rabbit. Bunnies… Easter… just seemed to fit. This is a refreshing treat so try a tin from svtea.com. PS: Their tins are beautiful. We’ve got a bunch of samples in bags and we’re slowly replacing them with...
Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot.

Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot.

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0175-warfare-plugins-saving-the-world-one-share-at-a-time.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Almost Saint Patrick’s Day! And that means we’ve got the perfect tea for you to try. It’s Simpson & Vail’s Irish Blend – a combination of Indian teas with a dash of Earl Grey and a hint of floral notes. It’s the perfect accompaniment to… well, anything, really. It’s delicious, so visit svtea.com and treat yourself to a tin. It’s Time For Social Warfare Our guests today include Dustin Stout, Nicholas Cardot and the Jason Wiser-bot who are the fabulous trio behind Social Warfare Plugins. Wait… did you ask, “What’s the Social Warfare plugin?” If you did, then you should know that it’s THE social sharing plugin to dominate all social sharing plugins. In fact, for us (and our clients) it’s the ONLY social sharing plugin. It’s beautiful. It works on mobile. It lets you perfectly customize your text and images for different social networks. And it comes with a “frame buster” option, which if you heard our episode on Snip.ly is a thing unto itself. This isn’t actually a commercial or a pitch. We just love the plugin and have been dying to talk to the guys behind it. We’ve known them online for a while and are glad to finally have them on the show to talk about their entrepreneurial journey. In The Beginning… We want to know: how do three guys decide to build a social sharing plugin? Interestingly enough, they met on Google Plus (win for social media) and hit it off. Dustin...
The Challenges Of Naming A New Product Or Business

The Challenges Of Naming A New Product Or Business

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0174-the-challenges-of-naming-a-new-product-or-business.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Naming A Product IS HARD. We’ve been hinting recently about a podcast tool that we’re developing and one of the first things we set out to do was name it. Four of the partners got together – Mike Brooks, Michael Campasano, Carol Lynn and me – and started brainstorming. Four months later, here we still are, and our product is still nameless. It’s been a challenging process for lots of reasons and that’s what we’re talking about today because if you’re starting a business or launching a product, you’re going to go through the same thing. We hope our experience can help you. Different Perspectives One of the challenges we faced was having four partners involved in the naming, each with a unique perspective. Mike, who is in charge of sales and marketing, wants something with a hook that he can speak from a stage or throw out at a trade show and have it be instantly memorable. Something you can type into a browser and find online even without being told how. Michael, who is in charge of branding and visual identity, is coming at the naming from a completely different perspective. He sees things in color and imagery and can see how certain words and combinations of words can create compelling visuals. Carol Lynn wants a good story, something she can tell in the marketing copy, on social media, in interviews and on blogs. Much like Carol Lynn, I want something with...