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In The News

Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks “Race Together” Campaign Failed To Fail

By | In The News, Podcast, Readings | 333 Comments

Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.

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Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail

Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail

By | In The News | No Comments

Harumph. If you heard our podcast this past Monday, you’ll know that we touched on the current U2 scandal and outrage. Specifically we decided that the whole thing amounts to… meh.

Neither Carol Lynn nor I found it disturbing or outrageous that Apple released the U2 album, despite some reasonable concerns such as the amount of space the album takes up on a mobile device. Ultimately, we concluded two things:

This outrage is more a reflection of the Internet zeitgeist than it is a reflection of a mistake on Apple’s or U2’s part.
If you run a small business and you do something nice for your audience, someone will hate you for it.

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Is Van Damme’s Volvo Video Worthy Of The Hype?

Is Van Damme’s Volvo Video Worthy Of The Hype?

By | In The News | 3 Comments

I’ve seen a lot of praise heaped upon the Volvo Trucks video featuring the “Epic Split” by Jean Claude Van Damme. But does award-winning creativity mean bottom-line success? As of this writing, the video has been viewed more than 64 million times. But how does that translate to sales? Here are some thoughts on attention vs. conversions. I’d love your opinion, too!

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Lena West, Lori Ruff, Lisa Gerber, Carol Lynn Rivera and Ada Lovelace Walk Into A Bar

By | In The News | 21 Comments

Do you know who Ada Lovelace is? You will now! Born in 1815, she was a mathematician who has the honor of being recognized as the first computer programmer. Her contributions to technology were impressive not just for her time – but for her gender, during a time when women were considered irrelevant outside the kitchen. Today we celebrate women and their accomplishments, and name a few that have been personally inspirational. Join the conversation and let me know which women have inspired you.

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Why Do We Trust Seth Godin?

Why Do We Trust Seth Godin?

By | In The News | 11 Comments

What makes Seth Godin so effective? At his recent appearance at Brookdale College, he didn’t say much I haven’t heard before. We’re in a new economy, the industrial economy is over, competition is fierce, you must stand out to succeed, get past your fear, “fly closer to the sun.” So what is it that makes his message so compelling? It’s something we can all learn from.

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Good Marketing, Bad Marketing: On Being Human And A Business In The Wake Of Hurricane Sandy

Good Marketing, Bad Marketing: On Being Human And A Business In The Wake Of Hurricane Sandy

By | In The News | 12 Comments

Disasters bring out the best and worst in us. I witnessed some amazing displays of compassion and humanity and some abysmal behaviors that one can only cope with by completely ignoring them and putting our faith in our better selves. The same can be said for marketing. There’s the good, the bad and the just plain abysmal. It doesn’t take much to find examples of each in the days following a natural (or even man-made) disaster. One hardly has to look further than one’s Twitter stream or email inbox. Here are a few things I noticed about business, marketing and people in the week or so after the hurricane. I hope they will inspire the better self in you to be more like the heroes of these stories.

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What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

By | In The News | 13 Comments

As Sandy really began to wreak havoc on the Jersey Shore, and I wanted to know what was happening with family and friends in specific communities and neighborhoods, I became glued to Facebook. This is where people were sharing information. Before you use Facebook for business, think about how you use Facebook as a real person and think about what really matters to people.

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The Absolute Scariest Thing About Negative Political Advertising

The Absolute Scariest Thing About Negative Political Advertising

By | In The News | 10 Comments

I can’t stand negative political advertising. I can’t stand the distortions of the truth. The overly dramatic exaggerations. The flat out lies. The bitterness and divisiveness.But the deception isn’t the scariest about negative political advertising. Get in on the debate about negative advertising and take a lesson about honesty when it comes to your business dealings.

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