It’s Q4 2014. With the holidays coming, you have very little time to decide what your 2015 marketing outlook is if you haven’t already done so.
But let me tell you one thing that you can take to the bank. In 2015 more of your consumers will be connected than at any time in the past. They will be online, using social media, looking for the products and services that they want to buy and relying on the information they find online to inform their decisions.
If you are reading this while sitting next to a truck load of cash, then go enjoy your money. This isn’t for you. But if you want to give your business a fighting chance in 2015, keep reading.