When it comes to marketing there are a lot of ways to do it. And it’s wonderful to have so many opportunities but at the same time it can be so overwhelming that we end up with decision paralysis.
Marketing fundamentals may be the same: provide a good product or service that people need then get them to want it so they’ll buy it. But the mechanics of making that happen – the strategies and tactics that you’ll ultimately employ – will vary greatly.
Here are just a few things to consider about whether a marketing idea is good – for you.