Maybe it’s a slow month or a bad economy or a matter of pride and principle. Often we’re convinced of our superior powers of persuasion and think we can sell ice cubes to Eskimos (even if we can’t come up with better clichés). As much as you want the job, it pays to qualify your leads so that instead of wasting time meeting with the duds, you can spend it wisely seeking out the gems. Get tips on how to qualify leads so you can make the most out of every meeting and phone call and convert more of those opportunities into customers.
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