Category

Marketing Insights & Strategy

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

By | Marketing Insights & Strategy, Podcast, Readings | 9 Comments

We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.

Read More
7 Things Wasting Your Time Instead Of Making You Money

7 Things Wasting Your Time Instead Of Making You Money

By | Marketing Insights & Strategy, Podcast, Readings | 37 Comments

You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.

But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.

And it’s easy to let them get out of control.

Read More
Don't Fire Your Social Media Marketing Company Until You Enter "The Room"

Don’t Fire Your Social Media Marketing Company Until You Enter “The Room”

By | Marketing Insights & Strategy, Podcast, Readings | 7 Comments

I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.

Here’s a story that will demonstrate why you need to take time to let your strategy unfold.

Read More
Embrace Your Messy Space: Your Creativity Depends On It

Embrace Your Messy Space: Your Creativity Depends On It

By | Marketing Insights & Strategy, Podcast, Readings | 12 Comments

Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn’t your cat or the last thing you ate for dinner?

I hope so because otherwise I’m going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess… science itself proves that it’s better for creativity and innovation!

Read More
Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

By | Marketing Insights & Strategy, Podcast, Readings | 8 Comments

How can my content be shared more on Triberr?

I get asked that question every day several times a day. The short answer is “write good content that people will want to share.” But of course nothing is ever as easy as that. So I want to present some ideas on how you can get your content viewed by more people using Triberr as a tool.

If you are a blogger, podcaster or YouTuber who produces great content and you’re struggling to find an audience, give Triberr a shot – it’s easy, it’s free and these tips will help you make the most of it.

Read More
Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

By | Marketing Insights & Strategy, Podcast, Readings | 15 Comments

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

Read More