How do you differentiate your business and sell your products and services when there are a lot of other businesses that do what you do and sell what you sell? For starters, don’t sell your products or services. Sounds like a glaring contradiction, but it’s not.
Ah, the lazy days of summer! Beaches, breezes and a total lack of attention to our small business marketing plans! During days when we’d rather be sailing than selling, it’s easy to let our marketing efforts drift off into a warm sunset (or a cold mojito?) Besides, everyone else is busy summering, too. So what’s a business person to do?
Oh, you’re… still here? Did the world not end on Saturday as promised? What a total gyp! I guess it’s back to blog-writing. I decided to have a little fun while sharing this by-no-means-definitive-list of marketing rules so that yours will sing in angelic harmony.
Remember the days when video was prohibitively expensive to produce? What? You haven’t heard? That’s right! Producing an effective and quality video is within the reach of even the smallest businesses with limited advertising budgets. Gone are the days when the benefits of video were for those elite few.
For me as a project manager, writer and social media professional, creativity isn’t an option – it’s a requirement. On uncreative days I might as well just sit here and play Angry Birds all day because I’m not very useful to either myself or my customers. But “stuckness” happens to everyone now and then, and the trick is to reconnect with the spark inside of you.
Marketing your product or service with a message focused on price is an easy formula, which is why we see and hear these kinds of messages all the time. Just attach a price point and a brief description to a product. This may result in a short-term fix, but a price-focused marketing message has some serious long-term drawbacks.
Several weeks ago, I made a decision to fire a client. This is rarely done by creative services companies and I argue that while a matter of last resort, firing a client can be a healthy business move. Creative services companies can only exist, grow and become profitable with a mix of money and happiness.
An exciting and innovative marketing tool is currently challenging the imagination and cunning of every entrepreneur and marketing person, no matter what their business. This tool is called the Quick Response Code – or QR Code as it is commonly called – and it’s starting to show up in retail windows, on price tags, in brochures and on movie posters.
This post was inspired by the complete frustration of working with clients who not only lack photo management skills, but also seem to lack any concern for the problem. In fact, most of them don’t perceive a problem at all. This is dedicated to everyone who has spent time or money on product photos, field photos, stock photos or any photos at all that are important to your online and offline marketing efforts.