Interviews

Two high school buddies from Brick, NJ went to the same college and enjoyed successful careers in hi-tech with the same company. Then they decided to chart a very different career path as brewers of craft beer that represented their home – the real Jersey Shore – and the East Coast Beer Company was born. Find out how they did it and what types of marketing work best for this small, local and specialty business.

In this interview, Bill Atkins of Red Bank Limo shares some of his marketing tips that are applicable to a business of any size. His tips involve differentiation, customer service, gift certificates, social media and use of customer-focussed technology.

Eric Taylor is a speaker, best-selling author, coach, consultant and President of Eric Taylor Consulting. Eric collaborates with enthusiastic, ethical and forward-thinking CEOs, sales professionals, HR directors, business owners and entrepreneurs in the area of sales, sales management, leadership, employee motivation and personal development. Get his take on building a successful marketing plan and his life-changing encounter with a real “superhero”.

The Lakewood BlueClaws are entering their 12th season as a Single A minor league affiliate of the Philadelphia Phillies. Playing their home games at FirstEnergy Park in Lakewood, the BlueClaws are three-time South Atlantic League champions. As the only general manager in team history, Geoff Brown has plenty of experience keeping fans happy and coming back for more. Find out how Geoff has helped establish the team’s popularity through social media and community outreach.

Helping children excel inside and outside of the classroom has been a tradition at The Rumson Country Day School since 1926. For the last 23 years, Chad Small has been the school’s headmaster, integrating innovative educational methods to better prepare kids for high school, college and beyond. In an industry where budgets are always tight, Chad has found that his best marketing tool is word-of-mouth. He has spent more than two decades building a reputation of excellence and engendering trust in his community. Coupled with social media outreach to parents and students, Chad’s experiences teach us that building personal relationships is powerful marketing.

At one time, he led international corporations. Now, he’s a local business owner who coaches other local business owners. Claude Blanc offers a unique insight into what it takes to overcome challenges and thrive, even in a difficult economy.