
Just last week I wrote about why internet marketing must die – not because it has no value but because we can put too much value on it at the expense of our real-world relationships with customers. So I was delighted to have a conversation with one of our long time customers about a similar topic – and whether or not he should be selling his products online. His take? He stands firm in his conviction that ecommerce isn’t for him. Here’s why – and how he has put people first, even in the face of tempting technology. It’s a great lesson in doing business with customers and not just computers.