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Interviews

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Selling Online And Focused On People Instead

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Shopping Carts And Focused On People Instead

By | Interviews | 8 Comments

Just last week I wrote about why internet marketing must die – not because it has no value but because we can put too much value on it at the expense of our real-world relationships with customers. So I was delighted to have a conversation with one of our long time customers about a similar topic – and whether or not he should be selling his products online. His take? He stands firm in his conviction that ecommerce isn’t for him. Here’s why – and how he has put people first, even in the face of tempting technology. It’s a great lesson in doing business with customers and not just computers.

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Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

By | Interviews | No Comments

In the aftermath of Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau launched the Open for Business campaign. The goal is to promote Jersey Shore businesses and share the real story about the state of the local business community and the region’s popular tourist attractions. The catch is that they have no budget, and perhaps a bigger challenge is overcoming media portrayal of the Jersey shore as a wasteland, when the reality is that many businesses are up and running again. Find out how Bob Hilton tapped into grassroots marketing and a strong community to help get the word out and bring business back to the Shore.

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The Plagiarism Problem: Is Someone Stealing Your Content? An Interview With Jonathan Bailey

The Plagiarism Problem: Is Someone Stealing Your Content? An Interview With Jonathan Bailey

By | Interviews | 25 Comments

We spend time, money and brainpower coming up with the best content we can and few things are as frustrating as finding huge chunks of that content scraped, duplicated and otherwise pilfered. Jonathan Bailey has had his own struggles with plagiarism and has been helping people fight it for nearly a decade. His insights are a wake-up call that should get you thinking about how you can protect and defend yourself against this digital demon.

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Yes, You CAN Turn Your Passion Into Profit: A Chat With Digital Artist And Entrepreneur Aaron Wood

Yes, You CAN Turn Your Passion Into Profit: A Chat With Digital Artist And Entrepreneur Aaron Wood

By | Interviews | 12 Comments

What do you get when you combine a geek’s paradise of social media, iconic pop-culture characters and tech with World War II propaganda? You get the very cool art of Aaron Wood, a digital artist who knows a thing or two about creativity and getting to the heart of what people love. Aaron is a graphic designer who’s got one of those inspiring stories we can all learn something from: namely, how to turn passion into profit and keep on enjoying what you do. Get his story, and check out some of his wildly cool art. You might just find yourself doing some redecorating.

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Marketing Isn't Wibbly Wobbly Timey Wimey Stuff! We Interview Artist Kristen McKain Of KM Studio About Putting People First.

Marketing Isn’t Wibbly Wobbly Timey Wimey Stuff! We Interview Artist Kristen McKain Of KM Studio About Putting People First.

By | Interviews | 14 Comments

Over the past few weeks, my husband Ralph and I have spent our evenings watching and rewatching old Doctor Who episodes, right up through the current season. You might say we’re a little fan-obsessed. So one day when I was on Facebook and I came across some photos that Kristen McKain of KM Studio had posted of her hand-painted ornaments, I got a crazy idea: why not do a whole Doctor Who-themed Christmas tree this year? This is her story, and a lesson in how building social relationships can pay off in business, too.

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The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

By | Interviews | 12 Comments

Dr. Rudolf Thompson is a board certified plastic surgeon and founder of the Thompson Center for Plastic Surgery in Colts Neck, NJ. Dr. Thompson believes nothing is more beautiful than confidence. His goal is to help his patients feel better about themselves, whether they’re in the boardroom, on the beach or at their child’s soccer game. Here’s how he approaches marketing and business from his unique perspective.

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