
You may recall I published “The Biggest Marketing Mistake” a few days ago. No sooner had that article gone live than I had a conversation with a friend who conveyed interest in doing some email marketing. I offered to help but there were a few problems; namely, my friend didn’t have an email list. I almost regretted publishing the Biggest Marketing Mistake, thinking that this new infraction was truly the worst way to conduct business. So I’ve given the number 2 spot to this mistake: failing to build your email list at every opportunity. Find out more about why it matters and how to build your email list (the right way).