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The (Second) Biggest Marketing Mistake You Could Be Making (And How To Fix It)

The (Second) Biggest Marketing Mistake You Could Be Making (And How To Fix It)

By Email Marketing

You may recall I published “The Biggest Marketing Mistake” a few days ago. No sooner had that article gone live than I had a conversation with a friend who conveyed interest in doing some email marketing. I offered to help but there were a few problems; namely, my friend didn’t have an email list. I almost regretted publishing the Biggest Marketing Mistake, thinking that this new infraction was truly the worst way to conduct business. So I’ve given the number 2 spot to this mistake: failing to build your email list at every opportunity. Find out more about why it matters and how to build your email list (the right way).

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