You may recall I published “The Biggest Marketing Mistake” a few days ago. No sooner had that article gone live than I had a conversation with a friend who conveyed interest in doing some email marketing. I offered to help but there were a few problems; namely, my friend didn’t have an email list. I almost regretted publishing the Biggest Marketing Mistake, thinking that this new infraction was truly the worst way to conduct business. So I’ve given the number 2 spot to this mistake: failing to build your email list at every opportunity. Find out more about why it matters and how to build your email list (the right way).
Many companies focus the bulk of their marketing resources on email campaigns, and why not? It’s still the most cost effective channel and still provides one of the highest, if not the highest, return on investment. But often times, organizations do not use the valuable information that their email campaigns yield in order to strengthen their email marketing.
Since I’ve started my mission to unsubscribe from every paper catalog I never asked to receive (103 and counting…) I do try to stay on the email lists because you never know when a great deal on summer shorts, coconut oil or rooster-themed kitchen appliances will come through and I try to save many of those advertisements for reference and research.
As web developers and marketers one of the most important things we do, however large or small the job, is project management. All the brilliant ideas and forward thinking strategies in the world will fall apart without a well-prepared plan. And even a well-prepared plan will fall apart without effective communication between team members.
Composing a coherent email is not a lost art; it’s a never-found-in-the-first-place art. Email is less about language and more about expedience and it’s a great way to get yourself laughed at, sighed over or fired. Here are 5 easy ways to make yourself look like an idiot in writing.