Category

Email Marketing

Don't Be Like Hollywood: Follow Exceptional Marketing With An Exceptional Product

Infographic: The 5 Stages Of Google Gmail Grief (And Why You’re Too Dependent On Third Party Tools)

By | Email Marketing | 9 Comments

Have you tried out Gmail’s new inbox tabs yet? Love them or hate them, they present a change to the way we think about email and change often comes with frustration and anger – at least until we adjust and then we forget what life was like before. Here’s a fun look at how we often react to change in the digital world and this time it’s all about Gmail tabs.

Read More
Everyday Email Etiquette: Because Everything You Do Is Marketing

Everyday Email Etiquette: Because Everything You Do Is Marketing

By | Email Marketing | 17 Comments

You know those emails you shoot off to your customers or prospects? The quick hellos, catch-ups, replies and follow-ups? Well, you’re marketing yourself when you do that, even if it doesn’t feel like it. So while you’re busy perfecting those email newsletters, did you ever stop to think that you might be sabotaging your marketing efforts by sounding unprofessional in regular emails? The small details matter! Here are some simple ways to clean up your image so that your emails reflect the true business person you are.

Read More
How To Write An Email Newsletter (That People Will Read)

How To Write An Email Newsletter (That People Will Read)

By | Email Marketing | 28 Comments

Writing an email newsletter is a challenge. Correction: writing a *good* email newsletter is a challenge. Many companies put together “the newsletter” as part of a marketing schedule but without really considering whether anyone is reading, clicking or caring. Here are some tips to keep your subscribers awake and engaged and to ensure that your efforts are not in vain.

Read More
Don't Hit That Send Button! 9 Questions To Ask Before Doing Email Marketing

Don’t Hit That Send Button! 9 Questions To Ask Before Doing Email Marketing

By | Email Marketing | 17 Comments

Raise your hand if you’re engaged in email marketing. If you’ve been doing it for a while, are you sort of on autopilot? Write, post, send. And if you’re kind of new to the whole thing, are you a little unsure about how to get from, “I want to do email marketing” to, “Now that was a successful campaign!”? Whether it’s your first or 600th time sending out a marketing email there are things to think about before you do. So before you hit send and cross “do the email marketing” off your list, take a moment to ask yourself these important questions.

Read More
Is Your Email Template Killing Your Email Marketing Campaign? 5 Ways To Whip It Into Shape.

Is Your Email Template Killing Your Email Marketing Campaign? 5 Ways To Whip It Into Shape.

By | Email Marketing | 11 Comments

You need an email template if you plan to market with any efficiency. You don’t need to get stuck with only one email template forever, but trust me, you don’t want to recreate one every time you want to send an email. The easier it is for you to put together, the easier it’s going to be for your subscribers to read and understand. Here are some important things to know about email templates and a few things you can do to make yours an asset instead of a liability.

Read More
Email Marketing In The Dead Zone: Are You Training Your List To Ignore You?

Email Marketing In The Dead Zone: Are You Training Your List To Ignore You?

By | Email Marketing | 54 Comments

Even with all the hoopla around social marketing and engagement, for most small businesses email is where the real engagement happens. Believe it or not, all that “socializing” we do online is still not as effective when it comes to running a business, connecting with customers and making sales as the good old fashioned email. But too many businesses make the fatal mistake of training their list to ignore them. How? And even more importantly, how do you fix it? Here are some dangerous things to avoid and a few ways to combat brain dead zombie email readers.

Read More
Email Marketing For Smart People: How To Get Started, Keep Going And Make Money Doing It

Email Marketing For Smart People: How To Get Started, Keep Going And Make Money Doing It

By | Email Marketing | 11 Comments

Since email is where the action’s at – it has one of the best conversion rates by a long shot – then you want to capitalize on it and make sure you’re making the most of every opportunity. If you’re just getting started, or even if you’ve been doing it for a while and aren’t quite sure if you’re doing it “right” or whether your efforts are paying off, here are some tips to get you going in the right direction (again).

Read More
How To Write A Good Email Subject Line: Get Your Customer’s Attention And Keep Your Email Out Of The Spam Folder

How To Write A Good Email Subject Line: Get Your Reader’s Attention And Avoid The Spam Folder

By | Email Marketing | 17 Comments

Wouldn’t it be terrible if the only thing standing between you and your customer is a poor choice of a few words? Poor subject lines can be ignored, or worse, end up in spam folders where they may never be seen. What if I told you that one of the simplest “quick fixes” to keep your email from being either ignored or filtered is to change your subject line? Bet you’d want to know how to do it! Here are some practical tips for writing a good subject line that will improve your open rates and keep your email out of the spam folder.

Read More
What Is Email Marketing? An Explanation, Some Email Marketing How Tos, And An Important Side Lesson In SEO

What Is Email Marketing? An Explanation, Some Email Marketing How Tos, And An Important Side Lesson In SEO

By | Email Marketing | 6 Comments

A little keyword research, SEO-style, led me to the conclusion that a whole lot of people out there aren’t even sure what email marketing is, let alone how to do it. So this article is a bit of an intro to email marketing, with a bunch of tips on how to plan your campaigns, and some advice for creating an effective email template. Whether you don’t know where to start or have a few campaigns under your belt and are looking for more details about best practices, you’ll find a good kick-start guide right here.

Read More