Email Marketing

Email follow-up tips that can take you from “ok email marketer” to superstar email marketer.

If the idea of A/B testing makes you run screaming for the hills, if “segmenting” is something you do to a bar of chocolate, then this is the post for you. You don’t need a marketing degree to try something new or to test out different ideas. Here are a few simple things you can try to see how your subscribers respond. They’re quick, they’re easy and believe it or not they can make a big difference!

The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless. I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head. Find out why, and see what you can do to emulate the winner.

How’s your email marketing going? Whether you’re only thinking about how to get started or have been at it for a while and need a push in the right direction, these tips will help to make your email marketing more effective. They’re simple, practical and actionable. You can pick one and add it to your to do list today.

Do you wish your email open rate was higher? Me too! But the fact is, open rate doesn’t matter as much as you might think it does. Those numbers can be deceptive and there are other things that matter more than that single percentage point. Here are two reasons that numbers don’t give you the big picture and what you can be measuring instead.

Email isn’t always the best way to communicate. We’ve become lazy, we expect too much, we deliver too little. There are lots of reasons why email may be sabotaging your business relationships and you may not even realize it because you’ve just become so used to it. Here are some “worst practices” when it comes to business communications and some suggestions for alternatives that can improve your communication skills.

This is the story of a company that ran their email campaigns in-house, but wasn’t getting any feedback, responses or sales. So they contacted us to improve their email marketing campaigns. You’ll be amazed by what we found – and you’ll be glad you read the rest so you can avoid having it happen to you.

Are you a Gmail user? Have you tried out the new tabs yet? However you feel about them as a user, there’s no shortage of businesses worried about how they’ll affect email open rates. There are lots of questions and not enough answers. Like: will my open rate go down? What should I do? How will this affect my marketing? I don’t have all the answers but I have plenty of opinions and even some suggestions that may help you calm the panic and think more clearly about your email marketing. I would love to hear what you think and whether you’ve noticed any effects on your marketing and what you’ve chosen to do about it.