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Email Marketing

How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

By | Email Marketing, Podcast, Ralph and Carol Lynn | 3 Comments

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Read the poem, listen to the podcast then go do your homework (because we give you some!)

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Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks. [Podcast Episode 3]

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

By | Email Marketing, Podcast, With Guests | No Comments

What does peanut butter and chocolate beer have to do with email subject lines?

That’s what you’ll find out if you listen to this episode of the Web.Search.Social Marketing Podcast.

In This Episode We Talk About:

* Why subject lines are so important.
* Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
* How to catch people’s attention so they’ll actually open your email.
* What NOT to do once you get them to open it.
* And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Visit https://www.websearchsocial.com/ for our blog and more info.
Call Ralph on his cell at 732.616.8364
Call Carol Lynn on her cell at 732.939.2017

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5 Simple Email Marketing Tests That Can Have A Big Impact On Results

5 Simple Email Marketing Tests That Can Have A Big Impact On Results

By | Email Marketing | No Comments

If the idea of A/B testing makes you run screaming for the hills, if “segmenting” is something you do to a bar of chocolate, then this is the post for you. You don’t need a marketing degree to try something new or to test out different ideas. Here are a few simple things you can try to see how your subscribers respond. They’re quick, they’re easy and believe it or not they can make a big difference!

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How To Use Email As A Better Communication Tool

How To Use Email As A Better Communication Tool

By | Email Marketing | 15 Comments

Email isn’t always the best way to communicate. We’ve become lazy, we expect too much, we deliver too little. There are lots of reasons why email may be sabotaging your business relationships and you may not even realize it because you’ve just become so used to it. Here are some “worst practices” when it comes to business communications and some suggestions for alternatives that can improve your communication skills.

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The Great Gmail Tab Debate: Cool Organizational Tool Or Marketing Doom?

The Great Gmail Tab Debate: Cool Organizational Tool Or Marketing Doom?

By | Email Marketing | No Comments

Are you a Gmail user? Have you tried out the new tabs yet? However you feel about them as a user, there’s no shortage of businesses worried about how they’ll affect email open rates. There are lots of questions and not enough answers. Like: will my open rate go down? What should I do? How will this affect my marketing? I don’t have all the answers but I have plenty of opinions and even some suggestions that may help you calm the panic and think more clearly about your email marketing. I would love to hear what you think and whether you’ve noticed any effects on your marketing and what you’ve chosen to do about it.

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