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Writing & Content Marketing

10 Worst Marketing Clichés

10 Worst Marketing Clichés

By Writing & Content Marketing

It doesn’t matter if someone is reading, viewing or listening to your marketing, or having a conversation with you or one of your employees. One of the best ways to lose a potential customer’s interest is by using clichés. I’ve compiled a list of the 10 Worst Marketing Clichés that I still see and hear every day.

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The Anatomy Of A Call-To-Action

The Anatomy Of A Call-To-Action

By Writing & Content Marketing

Whenever I discuss marketing and copywriting in particular, I always say it’s a science, but it’s not rocket science. That includes your call-to-action. The anatomy of a call-to-action isn’t very complicated and it doesn’t take an MRI to diagnose the problem, but a poorly conceived and executed call-to-action can throw a serious monkey wrench into your marketing.

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Who Do You Think You’re Talking To?!

Who Do You Think You’re Talking To?!

By Writing & Content Marketing

Does your marketing focus on your business, your services and your qualifications? In other words, are you inadvertently using your marketing to brag? Do you fill in the blanks with meaningless advertising clichés like “highest quality”, “professional staff”, “conveniently located,” and “for all your (fill in the blank) needs”?

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10 Spelling And Grammar Mistakes That Can Ruin Your Ad, Blog, Email Or Business Communication

10 Spelling And Grammar Mistakes That Can Ruin Your Ad, Blog, Email Or Business Communication

By Writing & Content Marketing

We’re living in the Age of the Keyboard. Faced with tiny touch screens, cruel character limits and a get-it-done-three-hours-ago mentality, we’ve thrown punctuation out the window, followed it with capitalization, and left spelling and grammar bleeding on the sidewalk below. Before you dash off that business proposal, email or postcard ad, brush up on some of the basics.

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