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Writing & Content Marketing

The Anatomy Of A Call-To-Action

The Anatomy Of A Call-To-Action

By Writing & Content Marketing No Comments

Whenever I discuss marketing and copywriting in particular, I always say it’s a science, but it’s not rocket science. That includes your call-to-action. The anatomy of a call-to-action isn’t very complicated and it doesn’t take an MRI to diagnose the problem, but a poorly conceived and executed call-to-action can throw a serious monkey wrench into your marketing.

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10 Spelling And Grammar Mistakes That Can Ruin Your Ad, Blog, Email Or Business Communication

10 Spelling And Grammar Mistakes That Can Ruin Your Ad, Blog, Email Or Business Communication

By Writing & Content Marketing 5 Comments

We’re living in the Age of the Keyboard. Faced with tiny touch screens, cruel character limits and a get-it-done-three-hours-ago mentality, we’ve thrown punctuation out the window, followed it with capitalization, and left spelling and grammar bleeding on the sidewalk below. Before you dash off that business proposal, email or postcard ad, brush up on some of the basics.

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