Do you want a couple of tips that will help you become a great writer in a few simple steps? Ok, there’s a bridge around here somewhere, too… the truth is, writing takes time and practice. But you CAN do it. Here are some real tips that you can use instead of looking for shortcuts that don’t work. And they come right from the honey badger. If you don’t know the honey badger, we’ve shared the popular new video making its rounds on the internet. Warning: not for the squeamish!
Shameless self-promotion involves constantly mentioning your business, your services, your qualifications and your accomplishments without any real regard for the people your business is supposed to be helping. The good news is that there are better ways to promote yourself that will gain the trust and win the loyalty of your customers. Find out what not to do… and then practice the good stuff.
This is a confession of sorts. After working in a studio with professionals who shot and edited my scripts, it was tempting to think I knew how to produce my own marketing video. However, the surest way to find out the limits of your knowledge is to attempt something by yourself. By presenting some sins I’ve committed and others I’ve been lucky enough to avoid, I hope to help you avoid same.
The great David Ogilvy once said: “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” Here’s why it’s important to write *for* your audience and *to* your audience. You can maintain good grammar and break the rules at the same time.
This post isn’t about writing a good headline. It’s not even about writing a bad headline. It’s just about writing headlines that I promise you I’ll never click on. You may wonder why that matters! Well, because I’m not alone. I know plenty of people with the same gripes and maybe you’re one of them. Since writing a good headline is half the battle, sometimes the best favor you can do for yourself is to avoid writing the *bad* ones. Don’t disguise great content behind bad titles. Here are a few things that drive me – and other potential readers – quickly to the competition’s blog. When you’re done reading, let me know what some of your biggest headline pet peeves are!
“Just read these pearls of wisdom and you can expertly write a better press release, headline, blog post, call-to-action, Linkedin profile, ‘About’ page, brochure or bio – as long as you follow these simple steps!” I hate those articles. With a passion. Here’s why – and why professional copywriting matters.
Is writing a blog post sometimes the last thing you want to do? Do you occasionally find yourself stuck for ideas and pondering the same tired topics? Fear not! These are five different and creative ways to approach blog writing that may just be the boost you need. I don’t want to give too much away, but one of these ideas revolves around reality TV – a guilty pleasure to be sure, and one that can not only inspire great ideas but is the topic of a new online content marketing contest that you won’t want to miss. Find out where to get ideas, then use your newfound inspiration and join us for fun and prizes.
Quick, before you read more, what do YOU think is the single most important characteristic of effective marketing content? You need to have a voice that other people don’t have. Creativity helps, especially in your headlines if you want to grab attention. Originality is important, because people won’t read something they’ve already read a hundred times. If you’re not bringing something new to the conversation, what’s the point? Yes, those things help but they are not the key to effective content. Read more to find out the answer! Then let me know what you think.
You know how many business owners wanted to punch me in the face because I told them nobody cares about their business? Fortunately, none have followed through on that impulse. But a few made me flinch. Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. These are the questions your content should be answering instead.
Sending out a press release is cheap and relatively easy. That’s one reason why everyone does it. Professionals who are more serious about distributing press releases know that a good one will be picked up by media outlets, shared via social media and boost your search ranking. But the ultimate goal is to generate actual coverage of the news you’re sharing. That’s the “press” in “press release.” Here’s how to make your press releases newsworthy.